DMA Is Event Supporter for BBB's 'Leading the Recovery' Program

April 14, 2009 — DMA is pleased to announce that it is an event supporter for the Better Business Bureau’s (BBB) upcoming forum, entitled “Leading the Recovery Program: Restoring Transparency and Trust in Business.” The forum, which will take place May 12, 2009 at the Time Inc. Conference Center at 1271 Avenue of the Americas in New York City, features top corporate CSR leaders and a behavior marketing panel moderated by Stuart Elliott.

Leading the Recovery offers cutting-edge insights about business self-regulation and socially responsible business practices. The forum is structured to show business executives how they can lead the way to economic recovery. Attendees will learn from top business and government experts what steps they can take to increase transparency and rebuild trust.

The program will feature a panel discussion moderated by Stuart Elliott of The New York Times. The panel, entitled “Ethical Marketing Challenges,” will focus on self-regulatory questions and issues such as behavioral marketing, privacy and security, and stealth marketing. Panelists include Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, Leonard Gordon, the FTC’s Northeast regional director, and noted advertising law expert Ronald Urbach of Davis & Gilbert LLP.

The program features insights by Stan Litow of IBM, a distinguished leader in the corporate social responsibility community. Litow will discuss ways in which business leaders can build transparency and trust in business. The forum will also include a panel of CSR executives discussing CSR trends, and moderated by Carol Cone, a leading figure in cause branding and business social responsibility planning. Additionally, John DeRose of Deloitte & Touche LLP will present a special report on “The Responsible and Sustainable Board.”

DMA members may register for the program at the considerably lower “BBB Accredited” rate. To register, simply click here, scroll to the bottom of the page, and register under the BBB rate.

The 2009 agenda includes the following leading figures (list in formation):

· Stanley S. Litow, Vice President, Corporate Citizenship & Corporate Affairs, IBM and President, IBM International Foundation, featured speaker

· JohnDeRose, Senior Manager, Audit & Enterprise Risk Services, Deloitte & Touch LLP

· Carol Cone, Chairman and Founder, Cone Inc., panel moderator

· Kathy Brown, Senior Vice President, Public Policy Development and Corporate Responsibility, Verizon Communications, Inc.

· Daniel J. Osheyack, Vice President, Philanthropic Initiatives, Time Warner

· Caroline Roan, Vice President, Corporate Responsibility, Pfizer Inc

· Stuart Elliott, Advertising Columnist, The New York Times, panel moderator

· Randall Rothenberg, President and CEO, Interactive Advertising Bureau

· Leonard L. Gordon, Director-Northeast Region Office, Federal Trade Commission

· Ronald R. Urbach, Partner and Co-Chair, Advertising, Marketing and Promotions Practice Group, Davis & Gilbert LLP

· Rhonda Joy McLean, Esq., Associate General Counsel, Time Inc.

The program is recommended for business owners, senior business executives, and other interested professionals, including: CEOs, COOs and CFOS; marketing, advertising, public relations, and corporate communications executives and their advisers; corporate executives in PR, HR, corporate communications, ethics, compliance, sustainability, community relations, public affairs, external relations, corporate citizenship, CSR, general counsel, or governance; philanthropic leaders; business owners and managers; and other interested executives.

To request further information about this program, contact Luana Lewis at 212-358-2842 or llewis@newyork.bbb.org.

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