WHERE:        DMA Seminar Center

                        1120 Avenue of the Americas

New York, NY  10036

WHEN:          Tuesday, April 28, 2009

Registration begins at 8 a.m.

WHY:              DMA’s new mobile series is the place to be for marketers who want to know what’s really going on in mobile marketing, how to use it, and monetize it.  Agency executives need to attend in order to learn the mobile ecosystem, as well as enhance and increase the ROI of their overall marketing programs.  Once again, DMA and NAPEAN, publisher of Mobile Marketer, brings you expert speakers representing leading-edge companies, then cap off your information-packed day with a networking wine and beer hour.

                        Engaging panel discussions include:

·         Why Mobile Must be Included in a Multichannel Marketing Campaign

·         Essential Elements of Mobile Marketing

·         How to Create and Execute a Mobile Marketing Campaign

·         Planning and Buying Media for Mobile

·         Tracking and Measuring a Mobile Campaign’s Performance

·         Building a Loyalty Program with Mobile

·         Legal Do’s and Don’ts with Mobile Marketing Campaigns

HOW:             To register in advance for DMA’s Mobile Marketing for Agencies and Media Buyers, please email pressregistration@the-dma.org.  Appropriate press credentials are required; please click here for complete details.  For more information, please visit

                        http://www.the-dma.org/councilevents/mobilemarketingagency/.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

# # #