At ACCM in New Orleans, Skill Strengthening Labs, Performance Enhancing Critiques, and Ask The Doctor Experts Offer Hands-On Help

April 23, 2009 — The Direct Marketing Association (DMA) and Multichannel Merchant today announced hands-on help in the form of skill strengthening labs, performance enhancing critiques, and “Ask the Doctor” experts at the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM).

ACCM, the largest conference for 360˚ marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana. ACCM 2009 will help attendees gain a complete view of their customers, as well as provide proven methods, tools, and techniques that help drive online traffic, conversions, and sales. The constant flow between the catalog-web-retail-online worlds has put the customer in control — attending ACCM will equip you with the strategies to help conquer this brave new world.

“We’ve really pulled together top-notch experts to help attendees at ACCM,” said Yasmin Melendez, DMA group show director. “Whether you’re having website or search issues, are looking for a creative design critique on your email marketing campaigns, or prefer a one-on-one consultation from the “Ask the Doctor” experts, we have the actionable answers to help you succeed.”

Skill Strengthening Labs

Website Usability Labs

Tuesday, May 5: 11:45 a.m. — 4:45 p.m.

Wednesday, May 6: 11:15 a.m. — 12:15 p.m.

Wednesday, May 6: 2:45 p.m. — 3:45 p.m.

These informative and interactive labs give attendees insight into how their customers experience their particular website. There will be B-to-B, as well as B-to-C Usability Labs.

PPC Campaign Labs

Tuesday, May 5: 11:45 a.m. — 4:45 p.m.

Wednesday, May 6: 11:15 a.m. — 12:15 p.m.

Wednesday, May 6: 2:45 p.m. — 3:45 p.m.

This lab will give attendees a 360˚ assessment on Pay Per Click campaigns including campaign settings and structure, ad targeting information, keywords, match types, ad copy, landing pages, and more.

Search Engine Marketing Labs

Tuesday, May 5: 2:30 p.m. — 4:45 p.m.

Wednesday, May 6: 11:15 a.m. — 12:15 a.m.

Wednesday, May 6: 2:45 p.m. — 3:45 p.m.

Attending this lab gives marketers tips to optimize their website for prime positioning and top ROI by having their site evaluated live by leading search marketing experts.

Performance Enhancing Critiques

Catalog Critiques

Tuesday, May 5: 11:45 a.m. — 5 p.m.

Attendees should come armed with several copies of their catalog for these 20-minute critiquing sessions given by season catalog veterans. Learn how to improve catalog format, design, and copy to make it more compelling and user-friendly, and ultimately increase sales.

Email Creative Critiques

Tuesday, May 5: 11:45 a.m. — 6 p.m.

Bring examples of your email and boost email marketing response rates with tips and techniques from email creative experts when you attend these valuable 20-minute critiques.

Website Critiques

Tuesday, May 5: 11:45 a.m. — 6 p.m.

Get 20 minutes of undivided attention from a seasoned professional during these website critiques. Attendees will walk away with fresh ideas to improve website design and sell more.

“Ask the Doctor” Experts

Monday, May 4: 4 p.m. — 6 p.m.

Wednesday, May 6: 10:45 a.m. — 12:45 p.m.

Located in the exhibit hall, top marketing experts will be available for private, 20-minute, one-on-one consultations. Attendees should bring hard copies of their catalog, email, or web page to receive the proper diagnosis and personalized prescription for their specific problems.

For more information or to register to attend ACCM, please visit www.accmshow.com.

DMA will provide complimentary ACCM registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials please, click here.

About ACCM

Co-produced by the Direct Marketing Association and Multichannel Merchant, the Annual Conference for Catalog and Multichannel Merchants (ACCM) is the largest gathering of multichannel marketers who use catalogs, transactional websites, and retail stores to reach their customers. ACCM is an annual event which brings together multichannel professionals from a wide breadth of job functions and seniority levels for four days of education, access to new products and services, and peer networking.

About Multichannel Merchant

Multichannel Merchant is the leading information source for senior-level executives at catalog, online, retail and b-to-b merchants. Our suite of print, online and event services takes these industry professionals to the heart of multichannel retailing, helping them stay on top of tactics and techniques that are crucial to improving market share and profitability—while integrating front-end and back-end operations and everything in between. Our editors provide the expert strategic advice and practical techniques that operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service covering the entire fulfillment process—from the moment an order is entered to its delivery at the customer’s doorstep. For more information, visit http://www.multichannelmerchant.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

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