October 21, 2009 -- When Stan Rapp presents his keynote today at DMA09 in San Diego, there will be some “unusual happenings” taking place.
The live demonstration of the power of iDirect by Domino's and Ford is about to happen along with the first announcement by Michael McCathren, the Conversation Catalyst at Chick--fil-A, that they are going live today with a new "cows insurrection" website.
Rob Weisberg, EVP multi-media at Domino's will be inviting the audience to text a code to get a mobile reply with a special offer for them. Most exciting is the delivery of 1200 sandwiches, the biggest "home delivery" in Domino's history for participants to feast on after the session.
There will be $100 gift certificates under three of the sandwiches. Oliver Dixon, the Ford CRM Manager, will be asking everyone in the audience to reach under their seat after we present the Fiesta Movement "100 Agent" advocate story. One lucky person will find a miniature toy Fiesta under his or her seat. That person becomes a Junior Agent and will get a Fiesta to drive for two weeks in return for sharing the experience via social media. And finally, a drape will be pulled back to reveal Agent 67 in an actual Ford Fiesta (not to be available until late in 2010).
Additionally, Mark Kleiss will share his social networking life as an agent with the audience. The keynote will take place at 11:30 a.m. (PT) in Hall F in the San Diego Convention Center.
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