DMA Is Event Supporter for BBB's 'Good Business 2010' Forum

April 14, 2010 — DMA is pleased to announce that it is an event supporter for the Better Business Bureau’s (BBB) upcoming forum entitled, “Good Business 2010.” The forum, sponsored by Ernst & Young, will provide leadership insights on responsible strategies that drive innovation and growth. The event will be held Tuesday, May 4, 2010 from 8:00 a.m. to 12:30 p.m., at the EmblemHealth’s Conference Center at 55 Water Street in New York City.

Top business leaders will provide the latest views about trends in brand reputation and business responsibility practices.

James S. Turley, Chairman and CEO of Ernst & Young, will give a keynote presentation entitled, “C-Suite View: The Outlook for Responsible Leadership.”
Stuart Elliott, advertising columnist for The New York Times, will conduct a Newsmaker Interview with Christopher Graves, global CEO of Ogilvy Public Relations Worldwide.
Michael Holland, Executive Vice President & Group Head, Corporate Social Responsibility at Edelman New York, will give a special report entitled, “Driving Business Growth with CSR Programs.”
Robin Reibel, Group Vice President, Media Relations, Cause Marketing & Visitor's Center at Macy's, will will provide insights about valuable ways of engaging customers

Special Discounted Rate

for DMA members, BBB Accredited Businesses, Nonprofits, and Supporting Organizations:

$95.00 per person

Non-member Rate:

$135.00 per person

The program is recommended for business owners, senior business executives, and other interested professionals, including: CEOs, COOs and CFOs; corporate responsibility, CSR, corporate communications, marketing, advertising, ethics, compliance, sustainability, public affairs, community relations, PR, HR, or governance executives; CSR, PR, marketing and communications advisers; accounting executives and risk management advisers; philanthropic and nonprofit leaders; community leaders; business owners and managers; and other interested executives.

To register now, simply click here. and scroll down to the registration form.

To request further information about this program, contact Luana Lewis at 212-358-2842 or llewis@newyork.bbb.org.

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