DMA Releases New Edition of Digital Publication, Point: 'The Global Marketplace . . . Can We All Live Together?'

May 10, 2010 — The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

The theme of this third issue, “The Global Marketplace…Can We All Live Together?” explores how marketers are navigating the globe. Is it still “think global/act local” or with the world at our fingertips, is it the consumer telling the marketer how and what to think?

Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.

The pace-setting, global gurus who have contributed to the third issue of Point include:

Bob Allen, Interim President & CEO, Direct Marketing Association
Matt Blumberg, Chairman & CEO, Return Path
Douglas Brown, Executive Director, Digital Production, Studio5
Owen Coleman, Founder & CEO, CBX Coleman Brandworx
Nancy Giges, Founder, Brookdale Associates
Jeffrey Hayzlett, CMO & VP, Eastman Kodak Company
Jeanniey Mullen, EVP/CMO, Zinio
Martha Rogers, Founding Partner, Peppers & Rogers Group
Ernan Roman, President, Ernan Roman Direct Marketing
Susan Whiting, Vice Chair and EVP, The Nielsen Company

The next installment of Point will premiere in October 2010 at DMA’s annual conference, DMA2010 in San Francisco, CA.

To read the Spring 2010 issue of Point, best viewed on a computer or laptop, please click: www.the-dma.org/point.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

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