DMA 2010 Innovation Awards Celebrates Advancements in Direct And Digital Marketing Technology; Deadline for Submissions Extended to July 10

June 21, 2010 — Direct Marketing Association (DMA) has announced that is extending the deadline for entries for its 2010 Innovation Awards, celebrating advancements in direct and digital marketing technology to July 10. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco.

The Awards call for entries is now open and the deadline for submission is now extended to July 10.

Recognizing ingenuity and creativity, this year’s Innovation Awards are open to both DMA2010 exhibitors and non-exhibitors. The awards will showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community within the prior 12 months.

“Ingenuity and innovation have always led the way towards reshaping the marketplace,” said Bernice Grossman, president, DMRS Group Inc. and one of this year’s judges. “DMA is proud to showcase the ‘Best in Categories’ from the marketing supplier and user communities.”

Award entries will be based on three main criteria: how innovative is your product or service is, the impact the product or service has on an end user, and whether or not the product or service has made a difference in the community at large. Nominees and winners will then be selected by a distinguished panel of judges which include representatives from: eMarketer; Engauge; Portrait Software; Razorfish; and Winterberry Group.

Awards will be bestowed in the following six categories: Broadcast Media; Digital Media; Direct Mail/Fulfillment; Loyalty; Marketing Management; Market Segmentation and Optimization. One “People’s Choice Award” will be voted for by DMA2010 attendees, and one “Best in Show” grand prize award will be selected by the judges.

About the Competition

The DMA Innovation Award recognizes outstanding advances in direct and digital marketing technology for a new product or service introduced between November 1, 2009 and June 1, 2010. Nominees and winners will be selected by a distinguished panel of judges.

For more details, click here.

For full contest criteria, click here.

For ceremony information, click here.

Fore more information or to download a 2010 DMA Innovation Awards nomination form, please click here.

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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