Direct Marketing Association Chooses Infogroup to Power Its Multichannel Marketing Efforts
August 17, 2010 — Infogroup, the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it will help power the Direct Marketing Association’s (DMA) multichannel marketing efforts. Under the agreement, Infogroup will work with the DMA to develop, update and maintain a state-of-the-art marketing database platform for the management of combined customer and prospect data.
The DMA will utilize Infogroup’s unique combination of products and services to gain a 360 degree view of their membership and demonstrate to new and existing members the value of belonging to the association.
“As the leading global trade association for direct marketers, the DMA is committed to using the most effective multi-channel direct marketing tools available. Infogroup stood out because they could provide everything we needed all under one roof,” said Karina Pena Garcia, Senior Marketing Director of DMA. “Rather than managing multiple vendor relationships, we can just concentrate on one Company. Their breadth of services and the ability to fit our needs now as well as providing the flexibility for our future growth needs is what made this appealing for us.”
The Infogroup solution will be built around five main pillars; data, analytics, reporting, e-mail and database platform management. These enhanced capabilities will help increase the quality of the DMA’s databases, improve time to market for DMA programs, provide more effective analysis of data for DMA marketing managers and provide a platform for more effective targeting of promotions and communications to current and prospective DMA members.
“We’re pleased that Infogroup will play such an integral role in helping the DMA fulfill its mission to support direct marketers,” said Clare Hart, President and Chief Executive Officer at Infogroup. “Infogroup shares that commitment, with products and services which help our clients reach their growth targets through more effective marketing. This is a win-win for us and the DMA.”
For more information about Infogroup’s products and services, visit www.infogroup.com.
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
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