Kathleen Barrett of Hewlett Packard Earns 2010 DMA B- to-B Marketer Of The Year Award

September 22, 2010 — The Direct Marketing Association’s (DMA) Business-to-Business Council today announced it will honor Kathleen Barrett of Hewlett Packard, with its 2010 B-to-B Marketer of the Year Award.

The award will be presented at the Business-to-Business Council Awards Breakfast on Tuesday, October 12, during DMA2010 at the Moscone Center in San Francisco, CA.

Kathleen Barrett, a marketing communications manager at Hewlett Packard, consistently delivers outstanding B-to-B marketing campaigns that garner recognition by the most respected industry associations for creative excellence and superior results. She has provided instrumental leadership, expertise, and insight that led to the creation of cohesively branded ongoing campaigns comprised of a unique microsite, high-impact direct mail pieces, email, video productions, and much more.

Barrett’s projects are frequent winners of American Advertising Federation ADDY Awards, American Marketing Association Crystal Awards, DMA International ECHO Awards, and HP Circle Awards.

About DMA’s Business-to-Business Council

The goal of DMA’s Business-to-Business Council (www.the-dma.org/councils/b2bcouncil/) is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results; knowledge about marketplace trends and breakthroughs; thought-provoking concepts; and involvement with peers who share their expertise.

For more information or to become a member of the Business to Business Marketing Council, please visit http://www.the-dma.org/segment/btob/.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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