2010 DMA Innovation Awards Winners Honors Presented During DMA2010 In San Francisco

October 12, 2010 — The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition.

Recognizing ingenuity and creativity, this year’s Innovation Awards were open to both DMA2010 exhibitors and non-exhibitors. The awards showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community within the prior 12 months.

Entries are based on three main criteria: how innovative is your product or service is, the impact the product or service has on an end user, and whether or not the product or service has made a difference in the community at large.

2010 DMA Innovation Awards Winners

Best in Show

Company: Banco Bradesco S.A. (Bradesco Bank)

Entry: PRISMA (Prism) Account Managers Support Tool Organization

Broadcast Media Category

Company: Merkle/LogicLab Inc.

Entry: LogicLab Math Analytics

Digital Media Category

Company: Undertone Networks

Entry: Undertone Qualified Insights (UQI)

Direct Mail/Fulfillment Category

Company: Cathedral Corp.

Entry: PURL Program

Loyalty Category

Company: Merkle

Entry: Merkle Customer Engagement Monitor

Market Segmentation & Optimization Category

Company: Netezza

Entry: Netezza TwinFin – Wave 2

Marketing Management

Company: Banco Bradesco S.A. (Bradesco Bank)

Entry: TRANSPROMO

People’s Choice

Company: Sales Portal Inc.

Entry: Sales Portal Software–as–a–service

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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