DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards

December 8, 2010 — NCDM Conference - The Conference for Engaging Customers Using Data & Technology today announced nine finalists for the 2010 NCDM Database Excellence Awards. This event is organized and presented jointly by the Direct Marketing Association (DMA) and Direct (part of the Chief Marketer Network).

The awards honor organizations that are engaging customers using data & technology to improve the quality of their marketing programs resulting in measurable results. Each entry was evaluated on three criteria: marketing strategy, execution, and results gained. “The caliber of this year’s entries was exceptional,” said Yasmin Melendez, DMA group show director. “We are proud of this year’s distinguished winners who hands-down demonstrated solid application of data and analytics practices and technology implementation to increase profits and succeed in today’s business climate.”

Winners will be announced during a special luncheon ceremony held from 12:15 to 1:30 p.m. at the Marriott Doral Golf Resort & Spa on Tuesday, December 14, during the 2010 NCDM Conference in Miami, FL. Bob Garner will serve as master of ceremonies and announce this year’s winners, as well as showcase his amazing ESP talents.

Each of the 2010 NCDM awards finalists excelled in one of the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.

2010 NCDM Database Excellence Awards Winning Finalists

ACCENT Marketing Service, LLC
Rodale & Acxiom
Progressive Enterprises Limited & Affinity ID Limited
Comcast Business Services & The Allant Group
FedEx & Epsilon
International Business Machines
Aetna & Merkle
Alcon, Inc. & Relationship Marketing, Inc
SprintNextel

For more information about NCDM or to register, please visit www.NCDMevents.com.

About NCDM

NCDM -The Conference for Engaging Customers Using Data & Technology- brings suppliers and decision makers together to find practical approaches to today's marketing challenges using customer data and technology. With previous speakers from companies such as NYTimes.com, Disney, Zappos, and Harrah’s Entertainment, it attracts executive, director, and managerial level professionals, from a broad spectrum of industries, who are responsible for their company's marketing and database initiatives including: analytics, marketing optimization, customer engagement, CRM, loyalty & retention, interactive marketing, and much more

About DIRECT

DIRECT Online is the leading information source for senior executives responsible for measuring direct marketing return on investment, multichannel integration and deploying new direct marketing technologies. Our superior level of business intelligence includes insight and analyses into the challenges and issues direct marketers face across every aspect of direct marketing — from database marketing, direct mail, CRM, telemarketing and e-mail to catalogs, lists and data, e-commerce and direct B2B selling.

The information we offer our community members with our Web site, e-newsletters and blogs uniquely reflects the changing dynamics of the direct marketing landscape. DIRECT Online is a member of The Chief Marketer Network, which also includes Chief Marketer, Multichannel Merchant and PROMO Online.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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