DMANF Honors Carol Portale with 2011 Max Hart Nonprofit Achievement Award

January 26, 2011 — The DMA Nonprofit Federation is very pleased to announce the selection of Carol Portale, senior VP of CRM and direct response, for the March of Dimes as our 2011 Max Hart Nonprofit Achievement Award recipient.

As Jane Massey, COO of Carol's organization March of Dimes, described Portale in her nomination submission: "Carol serves an inspiration to her staff and peers at the March of Dimes. She is dedicated to the mission of our organization — making sure all babies have the best possible chance for healthy birth! The mission is personal to her — and she gives 150 percent to drive the work to accomplish the work of the organization. Through her leadership — millions of volunteers and donors know better the mission of the March of Dimes, the way in which they can get involved, and donate to life saving research and community based programs. Babies are born healthier due to work of Carol Portale . . . and Moms have a better chance for a healthy pregnancy."

The very best in our business are those who feel the missions of their organizations the deepest and give more than they are asked to every single day. They are ambassadors for their organizations and the work they do is felt far outside the four walls they inhabit at work everyday. These qualities exemplify Carol & other past recipients of the Max Hart Nonprofit Achievement Award.

The award itself is named for Max Hart, the long-time director of fundraising at Disabled American Veterans (DAV). A United States Army veteran and transplant from the for-profit sector, Hart went on to exemplify the best of nonprofit professionals as a steadfast advocate, supporter and champion of professionalism not just in his role at DAV but within the entire nonprofit direct marketing community. Hart set the high standards for this award that all who receive it must meet.

With the long recession from which we are just now recovering as a nation and a sector, perhaps one of Portale’s most admirable qualities is her continued enthusiasm for what she does. "This is a very exciting time to be involved in marketing for a nonprofit organization,” she said. “We can reach out to our many constituents like never before. Our donors, volunteers, friends and those we serve have so many ways to interact with us. What is especially rewarding is that we can now serve them on a one-to-one basis, making sure their individual needs are met quickly, efficiently, and with a minimum of clutter."

Join us for the 2011 Washington Nonprofit Conference so you can be there in-person as we celebrate Carol's achievements at the gala awards luncheon on February 18.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

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