DMA Calls for 2012 Board of Directors Nominations

May 5, 2011 — The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2012 Board of Directors. The deadline to submit nominations is Thursday, June 30, 2011.

To be eligible, DMA Board candidates must be senior-level executives — president; chief executive officer; chief operating officer; chief marketing officer; etc., or otherwise outstanding in the field of Direct Marketing — and meet the following criteria:

· Have the authority to speak for their company, organization, or division

· Maintain a leadership role in the field of direct marketing

· Capable of representing their membership segment

· Currently a voting member of a DMA member company in good standing

· Available to commit to Board meetings held in January, May, and October

· Willingness and availability to serve on DMA’s Standing Committees

· Have no conflict of interest with DMA

The greatest need for DMA Board representation exists in the following segments:

· Client Side Marketers

· Digital/Interactive Marketers

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by Executive Committee Member and Secretary of the Board Susan D. Goodman, CEO of Goodman&Company. The Nominating Committee will then present the status of nominations to the full Board during the Association’s annual business meeting, which will be held during the DMA2011 Conference & Exhibition, taking place October 2, 2011, at the Fairmont Copley Plaza Hotel in Boston, MA. DMA Board members will vote on the final slate of Board nominees at this meeting as well.

For a nomination form, please click here. Completed nomination forms should be returned, no later than Thursday, June 30, 2011, via email to board@the-dma.org, fax to 212.768.7353, or mail to Direct Marketing Association, Attn: Joanne Gamel 1120 Avenue of the Americas, New York, New York 10036-6700. If you need additional information, please contact Joanne Gamel at 212.768.7277 ext.1616.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multi-channel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #