'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer

May 12, 2011 — The Direct Marketing Association (DMA) today announced “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.

“The Battle of Media Titans: Getting Allocation, Attribution and Analytics Right” will take place June 21, at 11 a.m., during ALL FOR ONE: The Integrated Marketing Summit, which will be held June 20 and 21 at the New York Hilton in New York City.

“The array of channels and data is more varied and rich than ever before,” said Neil O’Keefe, DMA’s vice president of multichannel segments. “Savvy marketers know that creative process and customer insight must be fully integrated into all media channels to cut through the clutter and deliver the message to today's consumer. The Battle of Media Titans is a rare opportunity to get the inside scoop from a superb lineup of media thought-leaders on how to do just that.”

Stuart Elliott, Advertising Columnist, The New York Times

Stuart Elliott has been the advertising columnist of The New York Times since May 1991, writing the weekday advertising report as well as other news articles and features. He also writes a weekly e-mail newsletter, In Advertising, for The New York Times on the Web, and previously produced radio reports and podcasts for the Times on advertising and marketing topics.

Antony Young, CEO, Optimedia US

Antony Young is CEO of Optimedia International US Inc., a Publicis Groupe : VivaKi full-service media agency that specializes in strategy. Young has been responsible for developing strategy and executing media campaigns for some of the most influential global brands — including Sony, Coca-Cola, T-Mobile, L'Oréal, McDonald’s, Procter & Gamble, and Toyota — and is a regular writer for Advertising Age.

Sasha Savic, Chief Operating Officer, Havas Media North America

As Havas Media North America's Chief Operating Officer, Sasha Savic is responsible for growing all Havas Media business units — including MPG, Media Contacts, Cake, archibald ingall stretton..., and Mobext — across the US and Canada. He is a strategic thinker who deeply understands clients' needs, and has a proven track record of attracting, managing and growing global brands.

David Penski, President, Zenith Media

David Penski, President of Zenith Media, is a leader, innovator and the force behind some of today's most notable and marketable advertisers. Penski commits himself to ensuring that every client receives a better return per media dollar invested than any of their competitors. Since joining Zenith in 1999, Penski has helped Zenith Media grow to be one the most recognized media agencies in the world.

Philip Cowdell, CEO, Mindshare, North America

In May 2009, Philip Cowdell was appointed head of Mindshare North America. He is responsible for the management and operation of all Mindshare activities in five US cities and Canada, overseeing an agency with almost 600 employees and an estimated $8.6 billion in billings. Mediaweek Magazine honored him as its 2010 Media Executive of the Year, due in part to his leadership in winning nearly $2 billion in new business billings in under two years.

For more information or to register to attend ALL FOR ONE: The Integrated Marketing Summit, please visit www.AllForOneSummit.org.

DMA will provide complimentary ALL FOR ONE registration for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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