August 3, 2011 — The Direct Marketing Association (DMA) and Advertising Age are joining forces to illustrate the important role direct marketing plays in the ever-evolving marketing and advertising industry. The importance of understanding how data integration, engagement, and relationships are all happening in real time has never been more critical for marketers. And, by design, it's also the theme of DMA's flagship Annual Conference, DMA2011 - the Global Event for Real-Time Marketers. The striking array of stellar brands presenting at DMA2011 is a testament to the relevance and importance of direct marketing.
On October 3, while DMA2011 gathers 10,000 marketers in Boston, Advertising Age will complement the conference content by publishing a deep dive into the world of direct marketing to help educate marketers on current best practices for improving their effectiveness. This section will include case studies and executive interviews. By participating in this custom section, your company will have the opportunity to highlight its value proposition, differentiating itself in the market while showcasing its strengths and capabilities.
About Advertising Age
For more than 80 years, Advertising Age has been the authority in the marketing community. To participate in this custom section, please contact Georgia Gardner, Account Manager, at 212.210.0475, ggardner@adage.com. The closing date is August 25.
This issue will be polybagged with the October issue of sister publication BtoB to 20,000 (half) of its circulation, as well as being distributed to the marketers and agencies attending DMA2011 and throughout multiple venues during Advertising Week. This will give your company an extended reach and make your voice heard in the advertising and marketing conversations happening across the country. One message will touch decision makers in multiple places.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
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