DMA Announces 2011 Innovation Awards Winners; Honors to be Presented during DMA2011 in Boston

September 14, 2011 — The Direct Marketing Association (DMA) today announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston.

The DMA Innovation Awards, co-sponsored by Google and Canoe Ventures, recognize the innovative advances being made in marketing technology. Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or a new approach that improves the efficiency or effectiveness of the programs. Winners are selected by a distinguished panel of judges.

“The proliferation of leading-edge solutions and technologies has made this the toughest year of selections in the three years since the program started,” said Bruce Biegel, managing director, Winterberry Group, and an Innovation Awards judge. “We are extremely proud of the winners, as I know their solutions will be the new game changing moments in marketing technology.”

2011 DMA Innovation Awards Winners

Category: Digital Media Marketing

Product Service/Title: RFI-Request-for-Information

Company: Canoe Ventures

Category: Brand, Social, and Content Marketing

Product Service/Title: CGSM "Holiday Hash" Twitter Campaign

Company: CGSM

Category: Database, Measurement, and Attribution

Product Service/Title: ConvergeTrack

Company: ConvergeDirect

Category: Real Time & Trigger Marketing

Product Service/Title: Prewards® Performance Marketing Platform

Company: edo Interactive

Category: Campaign & Marketing Operations Management

Product Service/Title: "Safe-Mailer" Mailer

Company: Encompass Elements, LLC

Category: Mobile Marketing

Product Service/Title: Mobile Video Marketing Platform and "Post-to-Facebook" Service

Company: Mogreet

Category: Loyalty

Product Service/Title: Best Buy® Reward Zone® Mobile

Company: GPShopper

2011 Innovation Awards Early Stage Winner

Product Service/Title: Prewards® Performance Marketing Platform

Company: edo Interactive

About DMA2011 Conference & Exhibition

The DMA2011 Annual Conference & Exhibition The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2011, which will be held October 1-6 in Boston, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2011’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma11.org.

For information about DMA2011 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

Get Social with DMA

Join us on Facebook Join us on LinkedIn Follow us on Twitter

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2010, marketers — commercial and nonprofit — spent $153.3 billion on direct marketing, which accounted for 54.2 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.8 trillion in incremental sales. In 2010, direct marketing accounted for 8.3 percent of total US gross domestic product. Also, in 2010 there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.