Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
October, 4, 2011 — The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA’s annual must-attend industry conference for direct marketers around the world.
The nearly 150 local business leaders and DMA2011 conference participants in attendance heard from a panel of Massachusetts-based companies, facilitated by Alan Moss, Google’s Director of Global Online Sales. Panelists from Ipswich, VistaPrint, and Carbonite shared best practices in online direct marketing.
“DMA is delighted to partner with Google in highlighting how online direct marketing is growing jobs and strengthening the economy in Massachusetts – and across the nation,” said DMA CEO Lawrence M. Kimmel. “DMA recently released a report showing that the direct marketing industry accounts for 7.3 percent of all jobs in Massachusetts and will generate more than $60 billion in sales in the state during 2011. The ‘power of direct’ has never been greater, or more vital to growing American jobs.”
Attendees also enjoyed a surprise virtual address from US Senator Scott Brown (R-MA), who prepared a video message to welcome the crowd. “I want to thank you for employing so many Bay Staters, and also for helping businesses in Massachusetts get the word out about their products and services,” said Senator Brown. “You and your employees are constantly innovating and finding new ways to connect companies with their consumers. You’re driving commerce in the 21st Century, and your products make even the smallest companies in Massachusetts part of the global marketplace.”
Senator Brown’s remarks highlighted the importance of keeping the Internet open for innovation and e-commerce. “Your success is a testament to the free market of the Internet,” he told attendees. “The competition is fierce and the constant development of new technology is absolutely extraordinary. The Internet is the brightest frontier of our economy and it will remain so as long as we keep it free from blanket, one-size-fits all regulations.”
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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