Michael Bronner and Ernan Roman Inducted into DMA's Hall of Fame at DMA2011 in Boston
October 4, 2011 — The Direct Marketing Association (DMA) today is honoring Ernan Roman, founder & principal, Ernan Roman Direct Marketing, and Michael Bronner, founder & chairman emeritus Digitas and Upromise, as its 2011 DMA Hall of Fame recipients.
“These two marketers have influenced so many throughout their remarkable careers, and today, they continue to inspire,” said Barbara Parker, awards programs director. “Ernan Roman and Michael Bronner are two incredibly creative marketing veterans we are proud to induct into DMA’s 2011 Hall of Fame.”
Both Bronner and Roman will be inducted into DMA’s Hall of Fame on Tuesday, October 4, during the DMA2011 Conference & Exhibition, the Global Event for Real-Time Marketers, taking place October 1-6 in Boston, Massachusetts.
Established in 1978, the DMA Hall of Fame honors direct marketing professionals whose outstanding career contributions have led to the practice, growth, and stature of the direct marketing community. Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, and/or analytic measurement capabilities. A committee of judges reviews each nominee and gives recommendations to the DMA Board of Directors.
Ernan Roman is the marketing innovator who is recognized for developing three methodologies which have made significant contributions to the quality, effectiveness, and professionalism with which companies utilize direct marketing: Integrated Direct Marketing; Opt-In Marketing; and the highly regarded and widely utilized Voice of Customer Relationship Research Process. The customer-engagement insights and bottom-line impact of these methodologies have had a profound impact on marketers and have positioned Roman as a highly sought-after thought-leader. His latest book is titled “Voice of the Customer Marketing.”
Michael Bronner is a legendary marketer and the founder and chairman emeritus of Digitas and Upromise. Upromise was founded by Bronner to help make college more attainable for middle-class families. He serves on the board of the Boys and Girls Club Boston, and previously on the boards of Children’s Hospital Boston and Boston University. In addition to this new honor of induction into DMA’s Hall of Fame, he is also a recipient of the Torch of Liberty award from the Anti-Defamation League.
About the DMA Hall of Fame
DMA’s Hall of Fame honors those who have made outstanding contributions to the practice, growth, and stature of direct marketing. Since it was established in 1978, DMA has honored 97 men and women whose vision and leadership have helped shape today’s data-driven, multichannel marketing profession. For more information, including a full list of 1978-2010 honorees, visit www.dmahalloffame.org.
About DMA2011 Conference & Exhibition
The DMA2011 Annual Conference & Exhibition, The Global Event for Real-Time Marketers, is the world’s largest gathering of cross-media/channel marketing professionals. DMA2011, which will be held October 1-6 in Boston, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2011’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma11.org.
For information about DMA2011 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or email@example.com.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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