DMA Names Gilt Groupe 2011 Marketer of the Year during DMA2011 in Boston
Boston, MA, October 4, 2011 — The Direct Marketing Association (DMA) today honored Gilt Groupe, Inc. with its 2011 Marketer of the Year Award at a ceremony at the Boston Convention and Exhibition Center, held during DMA 2011 The Global Event for Real-Time Marketers.
Each year, the DMA Marketer of the Year award honors either a company or an individual for outstanding achievements in the multichannel direct marketing community. This year, DMA CEO Lawrence M. Kimmel presented the award to Gilt Groupe, Inc.
Founded in 2007, Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Since its inception, Gilt has expanded to include men’s, children’s, and home sales. In 2009, the company extended its global reach, by launching Gilt JAPAN. This year, Gilt Groupe continued its growth with the launch of Gilt TASTE, its new culinary site; Park & Bond, a full-price men’s retail site; and its expanded Gilt HOME site.
Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. The company believes that every day is “an opportunity to inspire and be inspired.”
Past DMA Marketers of the Year include:
2009 Best Buy and Zurich Financial Services
2006 Yahoo! Inc.
2005 David Neeleman, JetBlue Airways
2004 Jason Ackerman, FreshDirect
2003 Lowell W. “Bud” Paxson, Paxson Communications Corporation
2002 Shelly Lazarus, Ogilvy & Mather Worldwide
2001 Thomas O. Ryder, The Reader’s Digest Association
2000 Janice Brandt, America Online, Inc.
For more information on DMA’s Marketer of the Year Award, click here.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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