Email Evolution Conference Presents Dynamic Keynote Lineup

January 11, 2012 — The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.

At the Email Evolution Conference, attendees will uncover the latest tips and trends in the ever-evolving world of email marketing. Top digital marketers will demonstrate how this low-cost communication tool can provide a highly rewarding ROI — whether used on its own, or integrated with social, search, mobile, video, and other email enhancers.

“We’re particularly thrilled with this year’s lineup,” said Ali Swerdlow, eec director. “With direct insight from the field, cutting-edge research, and case studies, these experts will give attendees the knowledge and inspiration they need to catapult their businesses ahead in 2012.”

Thursday, February 23

Beyond the Click: Understanding the Full Value of Email to Your Business

8:30 - 9:45 a.m.

Jessica Harley

Vice President of Customer Marketing

Gilt Groupe

Customers have changed how they interact with email as mobile shopping has increased and Web browsing has evolved. Gilt Groupe has built one of today’s top eCommerce businesses largely fueled by email amidst these trends. Harley will provide insights into how Gilt measures the full value of email, how that understanding has driven its focus and development, and tactics they have used to stay relevant and keep their members engaged. Learn analytical methods, personalization strategies, and cross-channel communication tactics that can help drive increased engagement from your customers.

Friday, February 24

Email Marketing Trends for 2012

8:30 - 9:30 a.m.

Shar Van Boskirk

Vice President and Principal Analyst

Forrester Research Inc.

Ryan Phelan

Vice President, Strategic Services

BlueHornet

Two highly respected email industry experts will share valuable insight on the role email should play in successful multichannel strategies in 2012. Combining Forrester Research data with case studies from leading brands, Boskirk and Phelan will spell out the most effective ways to incorporate social, mobile, and video email to position email marketing programs for long-term success.

The TextureMedia™ Story: How a Passionate Community Drives Social Engagement

12:40 - 2:00 p.m.

Crista Bailey

CEO

TextureMedia, Inc.

TextureMedia, Inc. is a social media company that empowers, embraces, and connects the world of curls, kinks, and waves — building a community of millions where consumers and professionals dialogue about hair and beyond. TextureMedia CEO Crista Bailey will explain how TextureMedia uses email to help customers engage with the variety of brands, helping drive revenue for product sales, sponsorships, display, and local advertising as well as serving as a significant hub to promote, push, and exchange content.

For additional information, and to register for the Email Evolution Conference, please visit http://www.the-dma.org/conferences/emailevolution/index.shtml.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through our Member Roundtables and Advisory Committees. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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