DMA Gets 'Wired' at DMA2012 in Las Vegas

August 9, 2012 — The Direct Marketing Association (DMA) today announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more.

DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas. This high-powered, global event features 120+ sessions, 330+ speakers, and 60+ case studies, as well as networking events, an expansive exhibit hall packed with the latest technologies, solutions, products, and services from all across the marketing world — and so much more.

Monday, October 15

· Opening Keynote: Big Data

Chris Anderson

Editor-In-Chief, Wired magazine

· Social CRM: Why It's a Game Changer and How to Win the Game

Moderator: Brian Fetherstonhaugh

Chairman & CEO, OgilvyOne Worldwide

Speakers: Buell G. Duncan

Vice President, Marketing, IBM Software Group

Dean Chadwick

VP, Digital Marketing & Innovation, American Express

Tuesday, October 16

· Social Endorsements: The Next Wave of Meaningful Real-Time Customer Engagement

David Fischer

VP, Business & Marketing Partnerships, Facebook

Wednesday, October 17

· Generation Disrupt: Changing Dynamics of Business and Tips for Survival

Moderator: Jeffrey Hayzlett

CEO, Hayzlett Group

Panel: Stephen Arthur

Head of Industry, Retail, Google

Jeff Ragovin

Chief Strategy Officer & Co-Founder, Buddy Media

Jared Blank

VP, E-Commerce, Tommy Hilfiger

Elizabeth Francis

CMO, GILT

Alasdair Lloyd-Jones

Chief Operating Officer, Big Spaceship

For more information on the keynoters, and to register for DMA2012, please click here.

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma12.org.

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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