DMA Announces 2012 Innovation Awards Winners

New York, NY, September 6, 2012 — The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas.

The DMA Innovation Awards, sponsored by Google, recognize the innovative advances being made in marketing technology. Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or some new approach altogether that improves the efficiency or effectiveness of the programs. Finalists and winners were selected by a distinguished panel of judges.

“The continued integration of data, social, mobile, and creative through the use of digital marketing technology is changing the way that marketers can interact with consumers,” said Bruce Biegel, senior managing director, Winterberry Group, and an Innovation Awards judge. “The marketing possibilities enabled by the outstanding 2012 entries were a significant step forward in this evolution.”

2012 DMA Innovation Awards Winners

Category: Digital Media Marketing

Company: FreeMonee Network

Product Service/Title: FreeMonee Gift Network

Category: Loyalty

Company: United Airlines

Product Service/Title: United MileagePlus CRM

Category: Real-Time & Trigger Marketing

Company: comScore

Product Service/Title: validated Campaign Essentials (vCE)

Category: Brand, Social & Content Marketing

Company: Centryc Solutions Pty Limited

Product Service/Title: ‘MeTag’/ My Experience

Category: Campaign & Marketing Operations Management

Company: Emailvision

Product Service/Title: Campaign Commander Enterprise Edition

Category: Mobile Marketing

Company: RAPP

Product Service/Title: Toyota Camry: It’s Ready. Are you?

Category: Database, Measurement & Attribution

Company: Pitney Bowes Software

Product Service/Title: Portrait Explorer

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma12.org.

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

Visit the DMA2012 blog at http://dma2012.wordpress.com/.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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