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DMA Presents 2012 International ECHO Awards; Complete List of Winners
Las Vegas, Nevada, October 16,
2012 — The
Direct Marketing Association (DMA) last
night presented its 2012 International ECHO Awards at the Mandalay
Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which
concludes Thursday, October 18.
The
following is a complete list of this year’s International ECHO Awards winners,
including the seven special awards and the Gold, Silver, and Bronze ECHO
winners.
* * *
2012
Special ECHO Winners
Diamond ECHO
Consumer
Product
Manufacturing and Distribution
Client: Mars NZ ― Auckland, New
Zealand
Agency: Colenso
BBDO/Proximity ― Auckland, New Zealand
Campaign: Doggelganger
ECHO
Governors Award for Strategic Innovation
Consumer
Not for Profit
Client: GRAACC ― São Paulo, Brazil
Agency: OgilvyOne Brasil ― São Paulo, Brazil
Campaign: Donate Your Fame
Green
ECHO
Business-to-Business
Business & Consumer Services
Client:
Vestas ― Aarhus N, Denmark
Agency: Vertic Inc ― New York,
USA
Campaign: Energy Transparency Campaign
Henry
Hoke Award
Business/Consumer
Not-for-Profit
Client: Action Against Hunger (Spain)
― Madrid, Spain
Agency: Shackleton ― Madrid,
Spain
Campaign: The Share Experiment
Personal
Connections ECHO Award
Business-to-Business
Information Technologies
Client: Microsoft ― Seattle,
USA
Agency: Wunderman Seattle ― Seattle,
USA
Campaign: Enterprise
Customer Care
USPS
Gold Mailbox
Consumer
Not for Profit
Client: Arts Centre Melbourne ― Melbourne, Australia
Agency: Ogilvy ― Melbourne, Australia
Campaign: Sally's First Show
2012
International GOLD ECHO Winners
Consumer
Retail and Direct Sales
Client:
AT&T ― Atlanta, USA
Agency:
BBDO ― New York, USA
Campaign:
AT&T You've Got a Case
Consumer
Product Manufacturing and Distribution
Client:
Frucor Beverages NZ Ltd ― Auckland,
New Zealand
Agency:
Colenso BBDO/Proximity ― Auckland,
New Zealand
Campaign:
Skate Pinball
Consumer
Not-for-Profit
Client: GRAACC ― São Paulo, Brazil
Agency: OgilvyOne Brasil ― São Paulo, Brazil
Campaign:
Donate Your Fame
Consumer
Product Manufacturing and Distribution
Client:
Kraft Foods ― Toronto, Canada
Agency:
Epsilon ― Toronto, Canada
Campaign:
Kraft Canada
Samplicious
Consumer
Publishing/Entertainment
Client: Loterías y Apuestas del Estado ― Madrid, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign: Do What You Want
Consumer
Product Manufacturing and Distribution
Client:
Mars NZ ― Auckland, New Zealand
Agency:
Colenso BBDO/Proximity ― Auckland,
New Zealand
Campaign:
Doggelganger
Gold
Consumer
Product Manufacturing and Distribution
Client: P
& G ― Weybridge, UK
Agency:
Proximity London ― London, UK
Campaign: 'Mission Control' by Supersavvyme
2012
International SILVER ECHO Winners
Consumer
Automotive
Client: Audi
Brazil ― Sao Paulo, Brazil
Agency:
Urban Summer ― Sao
Paulo, Brazil
Campaign:
Audi: Social Selling Strategies
Consumer
Business and Consumer Services
Client:
City of Borås ― Borås, Sweden
Agency:
Mecka ― Borås, Sweden
Campaign:
Your Future Yearbook
Business-to-Business
Publishing/Entertainment
Client:
Collectif De Festivals Montréalais ― Montréal,
Canada
Agency: Cossette
― Montréal, Canada
Campaign:
Festimania
Consumer
Product Manufacturing and Distribution
Client:
Dannon ― White Plains, USA
Agency:
Rosetta ― Hamilton, USA
Campaign:
Activia Selects
Consumer
Product Manufacturing and Distribution
Client: Diageo ― Pozuelo de Alarcón, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign: One
Ear Older
Consumer
Not-for-Profit
Client:
GivBlod - humanitarian nonprofit organisation ― Frederiksberg, Denmark
Agency:
RelationshusetGekko ― Copenhagen,
Denmark
Campaign: A
Sex-Guru Sees Red - To Support Blood Donation
Business-to-Business
Information Technologies
Client: IBM
― Armonk, USA
Agency:
OgilvyOne New York ― New York, USA
Campaign: IBM
- Centennial
Business/Consumer
Product Manufacturing and Distribution
Client: Kern
& Sohn ― Balingen, Germany
Agency:
OgilvyOne London ― London, UK
Campaign: The
Gnome Experiment
Consumer
Product Manufacturing and Distribution
Client:
Levi Strauss & Company ― San
Francisco, USA
Agency:
Colenso BBDO/Proximity ― Auckland,
New Zealand
Campaign:
Rear View Girls - Los Angeles
Consumer
Publishing/Entertainment
Client:
Loterías y Apuestas del Estado ― Madrid, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign:
Guti's Quiniela
Consumer
Publishing/Entertainment
Client:
Loterías y Apuestas del Estado ― Madrid, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign: Ask
Away, Spend At Will
Consumer
Retail and Direct Sales
Client:
Moto Waganari ― Eschborn, Germany
Agency:
Ogilvy Germany ― Frankfurt, Germany
Campaign:
Moto Waganari "Directing Shadows"
Consumer
Not-for-Profit
Client:
Operation Smile ― Norfolk, USA
Agency:
Russ Reid ― Pasadena, USA
Campaign:
Before and After TV Spot
Consumer
Communications/Utilities
Client:
Origin Energy ― Melbourne, Australia
Agency: DDB
Group/Rapp Melbourne ― Melbourne,
Australia
Campaign: Sustainability Drive
Consumer
Travel & Hospitality/Transportation
Client:
Spanair ― Barcelona, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign: An
Unexpected Visit
Consumer
Retail and Direct Sales
Client:
Synoptik A/S ― Roedovre, Denmark
Agency:
Hjaltelin Stahl Gruppen ― Copenhagen,
Denmark
Campaign:
Synoptik Online Eye Test
Consumer
Business and Consumer Services
Client: The
Danish Defence ― Ballerup, Denmark
Agency:
RelationshusetGekko & Public ― Copenhagen,
Denmark
Campaign: Be
an Officer - in The Danish Defence
Business-to-Business
Insurance
Client:
Travelers Insurance ― Hartford,
USA
Agency:
Travelers Insurance ― Hartford,
USA
Campaign:
One2One Agent Utilization Campaign
Consumer
Product Manufacturing and Distribution
Client:
Unilever Canada ― Toronto, Canada
Agency:
OgilvyOne worldwide ― Toronto,
Canada
Campaign:
Dove Men + Care
Silver
Consumer
Business and Consumer Services
Client: United States
Navy ― Millington, USA
Agency: Campbell Ewald
Advertising ― Warren, USA
Campaign: Women in Navy Ratings Integrated Campaign
2012
International BRONZE ECHO Winners
Business/Consumer
Not-for-Profit
Client:
Action Against Hunger (Spain)
― Madrid, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign:
Sound it Out
Business-to-Business
Not-for-Profit
Client: Art Gallery
Society NSW ― Sydney, Australia
Agency:
Wunderman ― Sydney, Australia
Campaign:
Portraits
Consumer
Not-for-Profit
Client:
Arts Centre Melbourne ― Melbourne, Australia
Agency:
Ogilvy ― Melbourne, Australia
Campaign:
Sally's First Show
Consumer
Product Manufacturing and Distribution
Client:
Bacardi-Martini ― Mollet del Vallés,
Spain
Agency: CP Proximity Barcelona ― Barcelona, Spain
Campaign:
Eristoff Night Street View
Consumer
Insurance
Client:
Birla Sun Life Insurance ― Mumbai,
India
Agency:
M&C Saatchi ― Mumbai, India
Campaign:
Saptapadi
Business-to-Business
Not-for-Profit
Client:
Children's Medical Research Institute ― Westmead,
Australia
Agency:
Wunderman ― Sydney, Australia
Campaign:
Patch Pack
Consumer
Travel & Hospitality/Transportation
Client: DB
Mobility Logistics AG ― Berlin,
Germany
Agency:
Ogilvy Germany ― Frankfurt, Germany
Campaign: The
Boss Is Coming
Business-to-Business
Product Manufacturing and Distribution
Client:
DuPont ― Wilimington, USA
Agency:
OgilvyOne New York ― New York, USA
Campaign:
The Horizons Project
Business-to-Business
Business and Consumer Services
Client: e|ou mkt de relacionamento ― Sao Paulo, Brazil
Agency: e|ou mkt de relacionamento ― São Paulo, Brazil
Campaign:
GLOVE (Luvas)
Consumer
Insurance
Client:
GEICO ― Chevy Chase, USA
Agency: The
Martin Agency
― Richmond, USA
Campaign: The
GEICO Gecko's Journey
Consumer
Financial Products and Services
Client:
Grupo Sigla ― Madrid, Spain
Agency:
OgilvyOne Spain ― Madrid, Spain
Campaign:
Lah! Unexpected Restaurant
Consumer
Publishing/Entertainment
Client: HBO
― New York, USA
Agency:
BBDO ― New York, USA
Campaign: HBO
Game of Thrones DeThroned
Consumer
Publishing/Entertainment
Client: HBO
― New York, USA
Agency: BBDO
― New York, USA
Campaign: HBO
Dig Deeper
Consumer
Retail and Direct Sales
Client:
Helzberg Diamonds ― North Kansas City,
USA
Agency:
Rosetta ― Hamilton, USA
Campaign: "Searching for Love"
Consumer
Business and Consumer Services
Client: HMS
National, Inc. ― Ft. Lauderdale,,
USA
Agency:
Ernan Roman Direct Marketing (ERDM) ― Douglas Manor, USA
Campaign:
Cooking up a VOC Strategy
Business/Consumer
Information Technologies
Client: IBM
― Armonk, USA
Agency:
OgilvyOne New York ― New York, USA
Campaign: IBM
- Think
Consumer
Financial Products and Services
Client:
Ikano Bank ― Glostrup, Denmark
Agency:
RelationshusetGekko ― Copenhagen,
Denmark
Campaign:
How to Revive Passive Credit Card Accounts
Consumer
Financial Products and Services
Client: ING
Direct Spain ― Madrid, Las Rozas
Agency:
OgilvyOne Spain ― Madrid, Spain
Campaign:
Take Them to School
Consumer
Retail and Direct Sales
Client:
LoyaltyOne ― Toronto, Canada
Agency:
Direct Antidote ― Toronto, Canada
Campaign: Air Miles Holiday
March to a Million
Business-to-Business
Information Technologies
Client:
Microsoft ― North Ryde, Australia
Agency:
Wunderman ― Sydney, Australia
Campaign:
Deummify
Consumer
Publishing/Entertainment
Client:
Mobile Marketing Association (Spain)
― Madrid, Spain
Agency: Shackleton
― Madrid, Spain
Campaign: The
President's Mobile
Consumer
Publishing/Entertainment
Client:
National Geographic Society ― Washington,
USA
Agency:
National Geographic Socoiety ― Washington,
USA
Campaign:
National Geographic Adventure app email campaign
Both
Business and Consumer Services
Client:
OgilvyOne New York ― New York, USA
Agency:
OgilvyOne New York ― New York, USA
Campaign:
Ogilvy Notes
Business-to-Business
Pharmaceutical/Healthcare
Client:
PAUL HARTMANN AG ― Heidenheim,
Germany
Agency:
RAPP Germany GmbH ― Hamburg, Germany
Campaign:
Leaky Fountain Pen
Consumer
Pharmaceutical/Healthcare
Client:
Pfizer ― New York, USA
Agency:
RAPP ― New York, USA
Campaign:
Viagra Anti-Counterfeit Interception
Consumer
Retail and Direct Sales
Client: Pizza
Hut ― Plano, USA
Agency: The
Martin Agency
― Richmond, USA
Campaign:
Pizza Hut $10 Any Pizza "Top This Challenge"
Consumer
Retail and Direct Sales
Client:
redblue Marketing GmbH ― Muenchen,
Germany
Agency:
Ogilvy Germany ― Frankfurt, Germany
Campaign:
Media Markt "Banner Shake"
Consumer
Not-for-Profit
Client:
Save The Children Australia
― East Melbourne, Australia
Agency:
CUBED Communications ― Southbank,
Australia
Campaign:
"Imagine...in Australia"
Both
Business and Consumer Services
Client: Shackleton
― Madrid, Spain
Agency:
Shackleton ― Madrid, Spain
Campaign:
Cacambiator
Business-to-Business
Information Technologies
Client:
Solutors A/S ― Brøndby, Denmark
Agency:
MAXIMUS Copenhagen ― Copenhagen, Denmark
Campaign: The
SMARTest for miles around
Business/Consumer
Pharmaceutical/Healthcare
Client:
Sunovion Pharmaceuticals, Inc. ― Marlborough,
USA
Agency:
Greater Than One ― New York,
USA
Campaign:
OMNARIS® (ciclesonide) Nasal Spray
Consumer
Insurance
Client:
Tryg Forsikring A/S ― Ballerup,
Denmark
Agency:
RelationshusetGekko ― Copenhagen,
Denmark
Campaign:
Have you heard...
Consumer
Product Manufacturing and Distribution
Client:
Unilever Bestfoods ― Englewood Cliffs, USA
Agency:
OgilvyOne New York ― New York, USA
Campaign:
Hellmann's - 1800 SANDWICH
Consumer
Business and Consumer Services
Client: UPS
― Atlanta, USA
Agency:
OgilvyOne London ― New York,
USA
Campaign: UPS
- MyChoice
Consumer
Insurance
Client:
USAA ― San Antonio, USA
Agency: Campbell Ewald Advertising ― Warren, USA
Campaign:
USAA Legacy Campaign
Business-to-Business
Communications/Utilities
Client:
Vestas Wind Systems A/S ― Aarhus N, Denmark
Agency:
Kunde & Co ― Copenhagen,
Denmark
Campaign:
Energy Transparency
For
more information please visit www.echoawards.org.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest
trade association dedicated to advancing and protecting responsible data-driven
marketing. Founded in 1917, DMA represents thousands of companies and
nonprofit organizations that use and support data-driven marketing practices
and techniques.
In 2012, marketers — commercial and nonprofit
—will spend $168.5 billion on direct marketing, which accounts for 52.7 percent
of all ad expenditures in the United
States. Measured against total US sales, these
advertising expenditures will generate approximately $2.05 trillion in
incremental sales. In 2012, direct marketing accounts for 8.7 percent of
total US gross domestic
product and produces1.3 million direct marketing employees in the US. Their
collective sales efforts directly support 7.9 million other jobs, accounting
for a total of 9.2 million US
jobs.
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