DMA Appoints Senny Boone to VP of Strategic Alliances; Enhances Role of Nonprofit Federation Within DMA

January 30, 2006 – The Direct Marketing Association (DMA) today announced it has appointed Direct Marketing Association Nonprofit Federation (DMANF) Executive Director Xenia "Senny" Boone to the position of vice president of strategic alliances. The newly created position within the Association's leadership will serve to expand Boone's current role as the executive director of the DMANF.

"Senny's impressive background in legal and policy matters, combined with her energy level and proven ability to get things done, make her the ideal person to lead DMA efforts to forge new strategic alliances with outside organizations," said John A. Greco, Jr., DMA's president & chief executive officer.

Boone's experience and skill at building alliances will drive DMA's initiative to identify opportunities to forge nonprofit and commercial partnerships in order to drive the programs and missions of nonprofit organizations. Boone also will continue to lead the efforts and activities of the DMANF, which represents more than 400 nonprofit organizations and service providers within the nonprofit arena.

"Senny's new role will enhance the visibility and importance of the DMANF and the nonprofit sector," said Dr. Ramesh Ratan, DMA's senior vice president for membership and market development. "The DMA is highly committed to the success of the Federation for the benefit of the hundreds of organizations that belong, and this is an important step in the Federation's evolution."

"Senny has distinguished herself as a formidable leader, working closely with the DMANF Advisory Council and with a variety of volunteer committees to seriously broaden the scope, impact, and success of DMANF," said Greco. "Since she took over as executive director of the DMA Nonprofit Federation in 2002, she has significantly grown DMANF, not only in terms of new products and services for members, but also by increasing market space for nonprofit organizations and leading educational efforts for nonprofit organizations."

Commenting on her new position, Boone noted that it provides her with "a great opportunity to showcase the Nonprofit Federation as an example of a highly successful segment of the DMA, and allows me to apply some of our techniques to building new alliances and partnerships essential for the greater DMA. I believe there are limitless opportunities for DMA as it looks towards the future, and I am pleased to be participating in its successes."

Since 1982, the DMA Nonprofit Federation (www.nonprofitfederation.org) and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. It has led the way in professional education, networking, and industry advancement. The Federation is the premier agent for improving public awareness and receptivity to direct/interactive marketing-driven philanthropy, and is the 'top brand' among all associations and advocacy groups working on behalf of nonprofits in this area. With more than 300 members, the DMANF is one of the largest member segments of the Direct Marketing Association

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