DMA To Host Three Virtual Seminars Feb. 8 and 9: E- Mail Marketing, Double-Digit Response and How to Win ECHO Awards

February 2, 2006 – Do you want to do a better job navigating the challenging and ever-changing e-mail marketing landscape?

Are you interested in exploring ways to achieve double-digit response rates for your multichannel marketing campaigns?

And what about those International ECHO Awards that the Direct Marketing Association presents to the cream of the direct marketing crop each October, would you like one too?

If you answered “yes” to one or more of those questions, you may want to join us online for the three DMA virtual seminars that will be offered next week. They are:

Navigating the World of E-Mail Marketing Virtual Seminar

Wednesday, February 8, 2006

12:30 - 2:00 PM EST

Online

http://www.the-dma.org/seminars/emailtechniques/

Hear Jay Schwedelson of Worldata explain how to stay out of the filters and get into the inbox by learning what the ISP’s are looking for and why. From this series, learn what creative and copy will drive sales, which offers generate sales, and how to make e-mail a prospecting channel, not just a retention and upsell tool.

Best of DMA Conferences 2005 Virtual Seminars:

Achieve Double Digit Response

Wednesday, February 8, 2006

11:00 AM - 12:30 PM EST

Online

http://www.the-dma.org/seminars/bestofdma/

This DMA05 session, led by Ernan Roman, taught the 3 strategies to help you achieve double-digit response through precision integration of direct marketing, retail and web channels. The key to this level of success is establishing Opt-In / Consensual Relationships with customers.

How to Win an ECHO Award Virtual Seminar Series

Thursday, February 9, 2006

11:00 AM - 12:30 PM EST

Online

http://www.the-dma.org/seminars/echo/

Introducing a new series of Virtual Seminars all about the DMA International ECHO Awards! Join ECHO Chairman, Sid Liebenson, for this first in the series on insights on how to create an ECHO application that will get noticed!

To participate, just click on the links above.

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