DMA Insert Media Day Slated for March 2007
February 3, 2006 – The Direct Marketing Association (DMA) announced yesterday that Insert Media Day will take place in March 2007, a move from its fall programming format to the spring.
The schedule move is in response to marketplace needs. "The decision to move the event from the fall into the spring is a result of surveys of Insert Day attendees who have indicated that spring is a more convenient time of the year," said Ann Zeller, vice president, membership services, DMA.
Because there will be a lapse in the schedule for Insert Media Day for 2006, DMA will integrate Insert Media into several of the sessions at the upcoming ACCM, the Annual Conference for Catalog, Internet & Multichannel Merchants, taking place May 8 - 10 in Chicago.
Among the sessions slated for the agenda is "Customer Acquisition: Understanding the Economics of Insert Media," which will feature an in depth exploration of the facets of insert media, as well as illustrate how today's catalogers are successfully using Insert Media as a new customer acquisition tool.
The DMA Insert Media Council represents alternative print and media. The Council is intended for those who are concerned with identifying and exploring industry issues and opportunities. For more information on the Council and its activities, please visit: www//www.the-dma.org/councils/insertcouncil.
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