DMA Calls for Entries for 2006 ECHO Awards; Apr. 24 Deadline
March 10, 2006 – With the catchy slogan that asks "What's In Your Head?," the Direct Marketing Association’s 2006 International ECHO Awards’ (www.dma-echo.org/2006/home.jsp) call for entries urges marketers to get the ECHO out of their heads and into their hands. Last year ECHO Award entries came in from more than 40 countries, and awards were given across 12 fundamental business categories.
The campaign, produced pro bono by DMA member Roska Direct, Montgomeryville, PA, demonstrates the visionary strategy, compelling creative, and breakthrough results that make the ECHO the most prestigious symbol of excellence in the direct marketing community.
DMA's ECHO CFE Web site, for which the pro bono development and management was provided by Bennett Kuhn Varner, Inc. in Atlanta, GA, provides complete information on entering the 2006 Awards Competition, including a Frequently Asked Questions (FAQ) section that provides information on useful topics.
Moore Wallace Response Marketing Services and Japs-Olson Commercial Printing and Direct Mail provided printing and production services pro bono. Moore Wallace produced the direct mail package, and Japs-Olson produced a postcard follow up to the direct mail piece.
Deadline for entries is April 24, 2006. To download an entry form visit: http://www.dma-echo.org/2006/info-entry.jsp.
The 2006 ECHO Awards Ceremony and Gala will take place on Tuesday, October 17, during the DMA06 Conference & Exhibition in San Francisco, CA, which will be held October 14 - 18.
Introduced in 1930 as the "Best in Direct Mail" annual contest, the DMA International ECHO Awards honor excellence in creativity, strategy, and response results in direct marketing campaigns. With more than 1,000 entries submitted by direct response agencies worldwide, the ECHO Awards recognize every type of media used in direct and interactive campaigns.
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