FundRaising Success Honors DMA's Senny Boone

March 1, 2006 – The Direct Marketing Association is pleased to announce that Xenia “Senny” Boone, executive director of the DMA Nonprofit Federation and DMA’s vice president for strategic alliances, has been honored by FundRaising Success as one of the magazine’s “Top Women in Fundraising.”

Honorees were chosen by the FundRaising Success staff from external nominations, as well as from internal recommendations made by the magazine staff and its advisory board. According to the magazine, winners were chosen “predominantly on the basis of how their work embodies values or trends that enrich the sector as a whole.”

In honoring Boone, the magazine called her “nothing short of a powerhouse,” noting that she is “leading the charge against changes that could cripple the nonprofit community's ability to fundraise – issues concerning postal reform, non-cash gifts, and anti-spam regulations.”

“Thanks in large part to Senny's voice, it's no longer OK to hide your head in the sand and wish these issues away,” added the magazine. “Senny takes this honor for her vigilance, determination, and remarkable capacity for wholly constructive rabble rousing.”

Commenting on the honor, DMA President & CEO John A. Greco, Jr., said, “Since Senny came on board, her hard work and outstanding leadership have greatly expanded the scope, impact, and success of the Nonprofit Federation. We are pleased that she is being recognized by her peers for her dedication and commitment to advancing nonprofit issues."

Since 1982, the DMA Nonprofit Federation (www.nonprofitfederation.org) and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. It has led the way in professional education, networking, and industry advancement. The Federation is the premier agent for improving public awareness and receptivity to direct marketing-driven philanthropy, and is the “top brand” among all associations and advocacy groups working on behalf of nonprofits in this area. With more than 400 members, the DMANF is one of the largest member segments of the Direct Marketing Association.

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