DMEF Invites Nominations for Ed Mayer Educational Leadership Award

March 7, 2006 – The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) today announced that it is accepting nominations for the 2006 DMEF Edward N. Mayer, Jr. Educational Leadership Award. Nominations are due on or by March 30, 2006.

The award will be presented October 14 at the Foundation’s Awards Dinner during DMA06 Conference & Exhibition in San Francisco, CA, which will be held October 14-18.

Selection for the Ed Mayer Educational Leadership Award is based on an individual’s lifetime contributions to the advancement of direct marketing education.

A Selection Committee of DMEF trustees will consider nominees’ personal commitment of time; financial assistance; development and contribution of effective ideas, concepts, teaching materials or literature in the field; instruction of collegiate students or professors; and any other actions that have effectively assisted or promoted the objectives of the Foundation.

Nominations for the 2006 award may be direct to the attention of Laurie Spar, vice president & general manager, DMEF, 1120 Avenue of the Americas, 14^th Floor, New York, NY, 10036-6700, or lspar@the-dma.org by March 30. Letters should include a brief statement about why the nominee merits the award.

About the DMEF Edward N. Mayer, Jr. Award

Named for Ed Mayer, whose career as a direct marketing practitioner, innovator and teacher spanned 50 years, the award first was presented in 1977 to Lewis Kleid. Other recipients were:

2005 Dick & Mary Cabela

2004 Katie Muldoon

2003 Stephen Polk

2002 Markus Wilhelm

2001 Dr. Richard Montesi

2000 David Shepard

1999 Richard C. Wolter

1998 Robert L. Hemmings

1997 Kate T. & Robert D. Kestnbaum

1996 Joan Throckmorton & Jerry Reitman

1995 Geraldine Hedberg & Lee Epstein

1994 Lester Wunderman

1993 Paul Leblang

1992 Edward “Ted” Spiegel

1991 Bob Hutchings

1990 Jim Kobs

1989 John Flieder

1988 Robert B. Clarke

1987 Bob DeLay

1986 C. Rose Harper

1985 Richard Hodgson

1984 Freeman Gosden, Jr.

1983 Martin Baier

1982 Henry Hoke, Jr.

1981 Paul Sampson

1980 Bob Stone

1979 John Yeck

1978 Nat Ross

1977 Lewis Kleid

Established 40 years ago, DMEF is a nonprofit organization affiliated with the Direct Marketing Association. The DMEF sponsors a broad range of programs for professors and students that bring direct marketing education to the college classroom.