March 31, 2006 — The Direct Marketing Association (DMA) on Thursday, April 6 will host a teleconference briefing to inform members on the impact of a recent $1.1 settlement between the New York Attorney General’s Office and Datran Media. According to DMA, that settlement could establish a troubling precedent for any company using e-mail marketing.
According to the settlement, companies might be liable for the privacy policies of every firm with which they do business. The Attorney General’s Office accused Datran of marketing to e-mail addresses obtained from other companies contrary to claims made in the list providers’ privacy policies. Such an accusation could create a great amount of exposure to any marketer using e-mail.
To brief members on the potential ramifications of this settlement on the direct marketing community, DMA will host a teleconference call on Thursday, April 6 from 2 p.m. to 3:00 p.m. (EST).
It will be hosted by Jerry Cerasale, DMA’s senior vice president for Government Affairs, and Stuart Ingis, partner, E-commerce Practice, DLA Piper, DMA’s outside legal counsel.
This call will be FREE to all DMA members.
For non-DMA members, the teleconference briefing will cost $199.
For more information or to register, visit http://www.the-dma.org/councilevents/datranteleseminar.
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