DMA Announces Initiative to Expand Member Communications Channels; Plans to Extend Reach with Multiple Touchpoints
June 15, 2006 — The Direct Marketing Association (DMA) today announced its plans to revise the methods by which it currently communicates with its members, as part of an ongoing effort to ensure that its communications meet the needs of its membership base.
Among the proposed changes DMA is currently exploring is the development of several new communications vehicles, including a quarterly stewardship report that will keep members abreast of DMA activities and key issues affecting the direct marketing community, as well as print and electronic newsletters.
In light of the new developments, The DMA plans to discontinue publication of inMarketing magazine after the June 2006 issue.
“inMarketing was intended to streamline DMA communications to members; however, continuous feedback indicates that more segment-specific information is preferred,” said John A. Greco, Jr., DMA’s president & CEO. “The decision to discontinue inMarketing will allow us to migrate to a platform that includes DMA’s 3D – DMA Daily Digest, Politically Direct, and Annual Report, as well as new communications vehicles.”
inMarketing was custom published in various forms for the last eight years for the DMA by The Pohly Company, a Boston-based diversified marketing and publishing services company.
“We’ve been pleased to provide DMA’s custom publishing services for many years,” said Diana Pohly, president of The Pohly Company. “We hope that our publishing efforts for inMarketing will serve as a jumping off point for the DMA as it shifts its focus to more targeted channels for its member communications.”
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