Countdown to DMA06: DMA06 Strategies and Trends Track to Focus on Techniques to Harness Technology

October 9, 2006 — In this ever-evolving, fast-paced marketplace, staying on top of the trends is not only beneficial, it is essential. For the senior-level marketer who is responsible for strategic visioning this track will provide valuable insights into staying one step ahead of the game. The track will include an in-depth analysis of the economic and strategic outlook, the top trends, and emerging foreign/domestic opportunities in direct marketing.

From Monday, October 16, through Wednesday, October 18, top direct marketing leaders will gather at DMA06 in San Francisco in a program designed to acquaint marketers with up-to-the minute innovative and creative campaign techniques that will enable marketers to manage the overall marketing mix and maximize the advantages technology offers.

Presented throughout the day from Monday, October 16, through Wednesday, October 18, DMA06’s Strategies and Trends track will focus on the solutions to the key issues facing direct marketing leaders and present a host of new applications in support of their long and short term goals.

Monday Sessions

Multichannel Trends, Including the Impact of Search and Affiliate

Monday, October 16

11:00 a.m. – 12:15 p.m.

It has become critical that retailers understand how to best formulate a multichannel contract strategy as consumers continue to adopt the Web as a purchasing channel and marketer’s allocate increasing marketing dollars to offer channels such as search and affiliate. This session will help attendees gain a better understanding of who to target for online sales, and provide useful information on taking advantage of search and affiliate shopping.

Sony Business Europe: A Data-Driven Marketing and Sales Strategy

Monday, October 16

3:00 p.m. – 4:15 p.m.

Sony Business Europe used a Web database platform to launch one of the countries most successful pan European marketing and sales strategies. Attendees of this dynamic session will hear how Sony achieved the buy-in of a decentralized European office network and how a blueprint for dealer support was created. The data discovery issues and legislative factors that accompany technology and the impact of consolidating Sony’s sales and marketing strategy online will be presented in detail.

What’s Happening in the World’s Most Dynamic DM Markets?

Monday, October 16

4:30 p.m. – 5:30 p.m.

The DMA is flying in Direct Marketing executives from organizations and regions of some of the fastest growing direct marketing areas beyond America’s borders. These international experts will discuss the latest trends, hottest products, and common pitfalls to avoid when conducting business globally. Subjects explored will be the opportunities and threats of outsourcing, and some of the most innovative and creative campaign techniques.

Tuesday Sessions

Is Your Brand Burning Online?

Tuesday, October 17

8:30 a.m. – 9:30 a.m.

Packed with anecdotes and research observations, this presentation will provide a framework for senior managers and marketing executives to devise, evaluate, and execute a comprehensive interactive marketing strategy aligned with their companies’ values, service proposition, and brand development. This session will demonstrate how to segment Internet marketing opportunities along the dimensions that really matter – risk, return, and reach.

Break Through the Clutter: Push and Pull Direct Marketing to Captivate Consumers

Tuesday, October 17

11:15 a.m. – 12:15 a.m.

Using case studies from Charles Schwab, Lowe’s, and automakers, this thought-provoking session will address trends that bring together push and pull marketing efforts to drive improved conversion – all while keeping consumer interest at the forefront. Attendees will discover how to make push marketing more relevant through personalization and how to effectively leverage search as a direct marketing tool will be explored.

Online Marketing: New DMA Requirements…Dealing with Today’s Reality in the Marketplace

Tuesday, October 17

2:45 p.m. – 4:00 p.m.

In this ever-changing cyber-marketplace, it is more important than ever that marketers keep abreast of its pending, present, and future requirements. The DMA has assembled a panel of veteran direct marketers to discuss the new DMA privacy and ethics requirements of online marketing. The group will discuss potential roadblocks and how to avoid them.

Wednesday Sessions

International Direct Marketing: How Flat is Our World?

Wednesday, October 18

9:00 a.m. – 10:00 a.m.

The president of one of the top international agencies, Promixity Germany, will present strategic research findings on conducting business in the international marketplace. The session will explore a multitude of different factors that are driving internationalism in our businesses. Key points that both agencies and clients need to consider will be reviewed as they increasingly work in a world where national borders are becoming increasingly less important in the global marketplace.

Increasing Customer Repurchase: A Toyota Case Study

Wednesday, October 18

11:30 a.m. – 12:30 p.m.

Toyota, a leading global marketer, designed and executed an integrated direct-marketing, call-to-action program that drove incremental direct-marketing sales at a superior ROI by leveraging best practices in brand planning, analytics, contact management, creative and direct-mail production. This must-attend session will highlight how to implement a multi-touch marketing program and utilize all available elements and produce programs that truly perform in the marketplace.

Additional Information

To register, or for additional information about DMA06 in San Francisco this October 14 – 19 visit www.dma06.org or call 800.293.7279.

About DMA06

DMA06, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA06 will featuring more than 100 educational sessions and its exhibit hall will feature more than 500 exhibiting companies. For more information on DMA06 and to register, please visit www.dma06.org.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 50 other nations, including 54 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

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