DMA06 in San Francisco: The Excitement Continues at DMA06 with the Post-Conference Intensives

September 22, 2006 — For those of you who just can’t get enough new information and helpful strategies to optimize your marketing efforts, DMA06 is offering, for the first time ever, Post-Conference Intensive sessions. Following the actual conference these sessions will allow participants to focus even more deeply on the specific topics appropriate to their business needs.

"We are always looking for ways to expand upon our current practices in order to meet the needs of our members and exhibitors." said Julie Hogan, acting vice president of DMA Conferences and Events and executive producer of DMA06, "The Post-Conference Intensives provide the perfect venue for rounding out their educational experience at DMA06."

These sessions are great for all levels – those new to the industry and experienced marketers focusing on specific marketing strategies – and are the equivalent of mini-courses in direct marketing’s hottest and most challenging specialty areas. The DMA06 Post-Conference Intensives will take place in the afternoon on Wednesday, October 18 and on Thursday, October 19.

The DMA has gathered direct marketing’s leading experts to speak on the following topics:

CREATIVE STRATEGY AND EXECUTION

This workshop will provide participants with specific ideas and techniques to improve the response of their next direct marketing campaigns. Short on theory, long on practical examples that can be implemented right away!

PART ONE:

The New Direct Marketing Strategy

Wednesday, October 18

2:00 p.m. – 4:00 p.m.

In the past few years there have been enormous changes in direct marketing. The great news is that they can all be used to enhance the bottom-line! This enlightening session will describe the new “best practices” and help participants develop trigger-based, event-driven marketing programs.

PART TWO:

New Ways to Think About Offers

Thursday, October 19

9:30 a.m. – 11:30 a.m.

The sole purpose of this session is to provide marketers with the tools to make offers that customers cannot refuse! Participants will walk away with 10 proven offer ideas that can be implemented immediately and perk up those offer packages and emails that may be falling short of their potential.

PART THREE:

The New Creative Imperative

Thursday, October 19

12:45 p.m. – 1:45 p.m.

With the tremendous competition marketers face today it is increasingly important to stand out from crowd and get their messages heard! This workshop will provide insight into producing dynamic, effective creative and help marketers expand on the programs that are currently in effect.

PART FOUR:

Putting It All Together

Thursday, October 19

2:00 p.m. – 4:00 p.m.

Where else can marketers get their work critiqued and reviewed by industry experts and analyze in comprehensive detail the thinking and tactics that went into 5 award-winning, business-boosting campaigns? Putting It All Together at this interactive workshop is the place to be!

BEST PRACTICES IN ACQUISITION & RELATIONSHIP MARKETING

PART ONE:

7-Step Process for Achieving Double Digit Response

Wednesday, October 18

2:00 p.m. – 4:00 p.m.

This is a must attend workshop that guarantees to help marketers achieve breakthrough success and double-digit response rates with Consensual Opt-In and Integrated Marketing. Participants will be taken through the 7-step implementation process to set them on their way to success!

PART TWO:

Powerful B-to-B Loyalty Marketing

Thursday, October 19

9:30 a.m. – 11:30 a.m.

The prevalence of the 80-20 rule in B-to-B channels has made the identification and cultivation of “best customers” all the more important. Loyalty marketing is no longer only relevant to consumer marketers – programs are cropping up all over the B-to-B arena! Participants will walk away from this session knowing why it makes sense to develop a systemized approach to improve share of customer.

PART THREE:

Dialogue Driven Direct Marketing

Thursday, October 19

12:45 p.m. – 1:45 p.m.

Dialogue-driven direct marketing is the key to marketers getting their message across in a marketplace that is saturated with communications clutter. A two-way flow of communication with customers allows marketers to ascertain their wants and needs, develop long-term relationships with them and to deliver on the promise of one-to-one marketing.

PART FOUR:

Analysis Alchemy

Thursday, October 19

2:00 p.m. – 4:00 p.m.

Marketers may be sitting on a gold mine of information and have no idea how to turn it into a money-making resource. This two-hour workshop will teach how the data companies store about customers, transactions, programs, and responses can be capitalized upon through the use of simple, practical, and actionable analytical techniques.

DRTV

PART ONE:

DRTV’s Multiple Personalities

Wednesday, October 18

2:00 p.m. – 4:00 p.m.

Throw away the rule book! DRTV is forging new paths through the Fortune 1000 galaxy and rendering the old rules that relegated it to mass market products obsolete! Industry experts will discuss how DRTV has evolved into an important marketing channel and new ways it is being put to good use today!

PART TWO:

Optimizing ROI: How Search Engine Technology Is Changing DRTV

Thursday, October 19

9:30 a.m. – 11:30 a.m.

The hot topic these days is Search Engine Marketing and just how it is affecting direct response television. The DMA has assembled a panel of experts from the SEM and DRTV fields along with Thomas O’Haire, editor in chief of Response magazine, to present a case study and address answers to the most pressing questions about the emerging phenomenon.

PART THREE:

Leading Edge Web-Based Technology That Is Transforming DRTV Campaign Management

Thursday, October 19

12:45 p.m. – 1:45 a.m.

Web-based technology is in the midst of an immense growth spurt and it’s almost impossible to keep up with the latest trends and how the affect marketer’s business. This timely workshop will examine three of world’s leading technology companies and how the latest developments will significantly minimize the time it takes to analyze the results of a DRTV campaign

PART FOUR:

Cracking the Cost-Per-Acquisition Code for National DRTV Advertising

Thursday, October 19

2:00 p.m. – 4:00 p.m.

The traditional and expensive cash-up-front method of media buying is becoming a thing of the past when applied to DRTV, but marketers need to get up to speed with new Internet CPA model and find out how their commercials can run on television stations, cable networks, and satellites on a pay-per-performance basis. DMA has assembled a group of experts to help navigate participants to making the most of this new method!

MOBILE MARKETING

Building Your Brand with Mobile Marketing: Acquiring and Maintaining Loyal Customers Through Mobile Media

PART ONE

Wednesday, October 18

2:00 p.m. – 4:00 p.m.

This session will discuss the present guidelines governing mobile marketing and how companies can maximize their content over the wireless waves.

PART TWO

Thursday, October 19

9:30 a.m. – 11:30 a.m.

Marketers can learn the ways to maximize their mobile message, which channels will be most effective and the extent to which agencies, carriers, publishers and brands can advertise at this timely information packed session!

PART THREE

Thursday, October 19

12:45 p.m. – 1:45 p.m.

ROI and loyalty factors as they relate to mobile marketing will be presented in part three of this track. An overview of the benefit to mobile marketing will be discussed, as well as the return on this ever-changing investment.

PART FOUR

Thursday, October 19

2:00 p.m. – 4:00 p.m.

Mobile marketing can create real-time loyalty like no other channel change can provide. That’s why savvy marketers wouldn’t think of missing this session that will wrap-up the tools necessary to perform best practices on a branding tool that reaches customers at any time, any place!

BRANDING FUNDAMENTALS

PART ONE

Discovering Your Brand Essence

Wednesday, October 18

2:00 p.m. – 4:00 p.m.

Marketers will find new ways to discover their brand essence and their real or perceived point-of-view. Participants will leave this session will valuable insight into discovering how to define and defend their brand attributes and values.

PART TWO

Breakthrough In Design and Storytelling

Thursday, October 19

9:30 a.m. – 11:30 a.m.

This session explores new ways to capture the hearts and minds of customers through the brand’s sensory tools. An industry expert will be on hand to explain how to capture the brand’s “Motherhood Story” and communicated it to a range of audiences.

PART THREE

Inside Out Branding – Building a Supportive Culture

Thursday, October 19

12:45 p.m. – 1:45 p.m.

Packed with practical insights into shifting cultures, baby-steps to bold-strides, and defining brand touch points, this valuable session will help marketers understand what it means to do the hard yards of internal convincement and behavior change.

PART FOUR

World Brand Performance Up Close

Thursday, October 19

2:00 p.m. – 4:00 p.m.

Participants will get the unique opportunity to get an insider’s look into the issues of building and launching award winning brands at this valuable workshop. Bottom-line performance and financial implications of brand investment will be thoroughly explored.

Additional Information

To register, or for additional information about DMA06 in San Francisco this October 14 – 19 visit www.dma06.org or call 800.293.7279.

About DMA06

DMA06, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA06 will present more than 100 educational sessions and its exhibit hall will feature more than 500 exhibiting companies. For more information on DMA06 and to register, please visit www.dma06.org.

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