DMA CRM Council Launches a New Blog

September 27, 2006 — The Direct Marketing Association’s (DMA) Customer Relationship Management (CRM) Council yesterday announced the launch of the DMA CRM Council Blog. The purpose of the blog is to provide CRM Council members with an online forum to exchange information and conduct discussions among their peers.

According to Terri Bartlett, DMA’s director of Library & Council Services, “Through a survey of CRM Council members, we learned that they wanted a forum for dialog that differed from the traditional conference format. Consequently, we are now launching a blog for our CRM Council members.”

“By creating an online learning and sharing forum, the DMA CRM Council hopes to provide additional value to its members consistent with their expressed needs,” Bartlett added. “Member feedback is encouraged so the blog can continuously be improved upon and the DMA CRM Council can deliver increasing value to its membership.”

For more information on the DMA CRM Council Blog go to (http://the-dma.blogs.com/crm)

The goal of the DMA Customer Relationship Management (CRM) Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. The Council supports the ethical application of Customer Relationship marketing, which yields increased growth and profitability by leveraging and optimizing customer insights, all touchpoint interactions and corporate infrastructure. For additional information, visit http://www.the-dma.org/councils/crmcouncil.

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