DMA06 in San Francisco: Jump Start Your Conference Experience at Weekend Pre-Conference Intensives

October 4, 2006 — In today’s competitive marketplace, staying one step ahead of the game is always your best position. Arrive early and get in on the DMA06 Pre-Conference Intensives that will encompass the most comprehensive sessions on specific direct and interactive topics. These sessions are great for people on all levels: those new to the industry, and experienced marketers focusing on specific marketing strategies. The DMA06 Pre-Conference Intensives will take place throughout the day Saturday, October 14 and Sunday, October 15.

Pre-Conference Intensives

DIRECT MARKETING UNIVERSITY, Introduction to The New Direct Marketing

Today, direct is rising in the marketing mix, and this session will give marketers a fast-track overview with four break-out sessions.

Intro, Offers, and Sales Productions That Grab and Stick will reveal how to grab and hold the reader’s attention with offers that match the audience and have stickiness.

Saturday October 14, 10:00a.m. – 12:30p.m.

Creative – Direct is Persuasive Salesmanship will focus on how to telegraph words into fast, strong, short selling copy from the opening promise to the closing “HOOK”.

Saturday October 14, 2:00p.m. – 4:30p.m.

Mailing Lists will open marketers’ minds to the new horizons resulting from the growing fragmentation of media and audiences with emphasis on database implementation, targeted direct marketing and 1-to-1 marketing.

Sunday October 15, 9:00a.m. – 11:30a.m.

The Rules of Testing and The Power of Research will cover how to use research to become a good “catcher” of information that helps marketers develop a collaborative relationship with their customers. The testing session will guide them though the intricacies of testing to help increase sales and profit.

Sunday, October 15, 1:00p.m. – 3:30p.m.

DATABASE MARKETING

Introduction to Database Marketing will discuss what database marketing is all about, why companies use it, and how they use it to maximum advantage. Attendees will gain a thorough understanding of lifetime value – how to calculate it, and why it matters.

Saturday, October 14, 10:00 a.m. – 12:30 p.m.

Database Marketing Fundamentals explores all the process components that come together to build a successful database marketing program in detail, including: assessing attendees’ current standing versus where they want to go, data hygiene, database creation and management, contract strategies, campaign development and execution, and response management.

Saturday, October 14, 2:00 p.m. – 4:30 p.m.

Powerful Tools to Meet Business Objectives will examine the two most important applications of database marketing – New Customer Acquisition and Customer Retention – and learn how to use RFM and modeling to make them more effective.

Sunday, October 15, 9:00 a.m. – 11:30 a.m.

Best Practices and the Next Big Thing will cover how the pros use database marketing techniques and technologies to meet their objectives and make their programs more profitable. The session will present dozens of ways to be more effective in data management, contact strategy and information management.

Sunday October 15, 1:00 p.m. – 3:30 p.m.

SEARCH ENGINE MARKETING

Attendees will learn how to leverage “what’s next” in search marketing – and start maximizing online visibility!

The Business Case for Search Marketing is a high-level search marketing overview that will explain: how to estimate possible traffic for B-to-B and B-to-C sites, what the latest studies on searcher behavior mean and how to decide what initiatives to outsource, and what to keep in-house.

Saturday, October 14, 10:00 a.m. – 12:30 p.m.

Maximize Your Search Engine Real Estate: Smart PPC and Organic Search Strategies will provide simple ways to increase Web site visibility, what span techniques to avoid, how to evaluate PPC, contextual, organic SEO strategies, and ways to streamline budgets for better results.

Saturday, October 14, 2:00 p.m. – 4:30 p.m.

Harnessing the Power of Blogs will explore ways for marketers to enter the blogosphere and make it work for rather than against their goals. It will provide strategies for using blogs and RSS feeds to reach a highly targeted market, how blogs can build big buzz for products and services and ways blogs can help measure and manage online reputations.

Sunday, October 15, 9:00 a.m. – 11:30 a.m.

Secrets to Successful Online Conversions will discuss proven ways to track and measure online customer conversions, and how to structure Web sites and Web copy for top conversion success.

Sunday, October 15, 1:00p.m. – 3:30p.m.

E-MAIL MARKETING

This intensive workshop brings experts in e-mail marketing to provide information on the best practices, tactics, and strategies to move e-mail marketing campaigns to a higher level for greater ROI.

Boot Camp for the E-mail Novice and Skill Sharpening for Experienced E-Mailers will cover key areas of an e-mail program, showing how to take ineffective elements and make them stronger to drive improved results.

Saturday, October 14, 10:00 a.m. – 12:30 p.m.

How (and Why) do Behavior-Based Lifecycle E-mail Marketing and Growing Your Lists Without Sacrificing Your Reputation will discuss how to dramatically improve click-throughs and conversions with highly targeted, triggered lifestyle campaigns. It will discuss successful tactics that both B-to-C and B-to-B companies employ to grow their lists.

Saturday, October 14, 2:00 p.m. – 4:30 p.m.

New Study Reveals E-mail Creative That Works and Using Testing and Analytics to Dramatically Boost Results will examine a new study that shows specific examples of e-mail design that generates superior results! Additional focus will placed on the best place to place logos, and what ratio of art to text works best.

Sunday, October 15, 9:00 a.m. – 11:30 a.m.

Theory and Practice…Experts and Practitioners Share the Newest and Best Practices in E-Mail will feature the best talent in the analyst world and the top practitioners in e-mail marketing to discuss what campaign strategies are working in e-mail today. Provocative questions from the ever-changing e-mail industry will be addressed.

Sunday October 15, 1:00 p.m. – 3:30 p.m.

FAST & FURIOUS CREATIVE TUNE-UP In a single high-powered day, just about every useful and instantly usable tip for creating commanding copy for all the components of direct marketing “force-communication” will be covered.

Part 1: Will explore the nuances of creative that effect overall response rates and offer tips for creating winning copy.

Saturday, October 14, 10:00 a.m. – 12:30 p.m.

Part 2: This session will discuss principles that marketers can use to motivate without turning the customer off.

Saturday, October 14, 2:00 p.m. – 4:30 p.m.

Part 3: Provides attendees with the rules for online communication and provide tested ways to keep offline customers when they go online.

Sunday, October 15, 9:00 a.m. – 11:30 a.m.

Part 4: This session will explore the Illustration Agreement Rule, telemarketing methods and conclude with a wide-open question-and-answer period.

Sunday October 15, 1:00 p.m. – 3:30 p.m.

DMA06 will be held October 14-19 at the Moscone Convention Center in San Francisco, CA. To register, or for additional information about DMA06 in San Francisco this October 14 – 19 visit www.dma06.org or call 800.293.7279.

About DMA06

DMA06, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA06 will feature more than 100 educational sessions and its exhibit hall will feature more than 500 exhibiting companies. For more information on DMA06 and to register, please visit www.dma06.org.

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