Council-Sponsored Sessions and Events Provide Segment- Specific Education and Networking Forums

October 5, 2006 — The Direct Marketing Association’s (DMA) special-interest Councils are sponsoring sessions at DMA06 that get to the heart of issues facing direct marketing specialists across all segments of the extensive direct marketing process.  DMA06 will be held October 14-19 at Moscone Convention Center in San Francisco, CA.

“The DMA’s Special Interest Councils are communities of individuals from member companies focusing on specific segments, niche markets, or channels of direct marketing,” says Ken Ebeling, DMA’s vice president, Member Loyalty Services.  “DMA06 features 21 sessions sponsored by our councils, offering information that council members deemed the most crucial to their companies' current marketing efforts.”

The following is a list of the sponsoring councils and the specialized sessions offered at DMA06 in San Francisco.

Analytics Council

·         Understanding the Role Your Retail Locations Play In Your Direct Marketing Campaigns

·         Head to Head:  Top Analysts Pit Their Models Against Each Other and You Win

·         Leveraging the Power of Research Via Integration with Customer Analytics

Broadcast Council

The Industry Experts Guide To Interactive DRTV

Post-Conference Intensives

·         DRTV’s Multiple Personalities: Direct Selling, Image Branding, and Generating Leads

·         RTV Vending Machine – How To Pick the Right Vendors

·         Optimizing ROI: How Search Engine Technology Is Changing DRTV

·         Interactive and Addressable Television: How to Leverage These Innovations Today

·         Leading Edge Web-Based Technology That Is Transforming DRTV Campaign Management

·         Cracking the Cost-Per-Acquisition Code for National DRTV Advertising

·         The DRTV Think Tank

B-to-B Council

·         Marketing to the Customer Lifecycle:  How Pitney Bowes Increased Response 350 percent

·         From 0 to 60 – The Design and Development of Medialive’s B-to-B Marketing Database

·         How to Maximize Your Catalog’s Multichannel Sales & Profits

Circulation Council

Enhancing Your ROI: Modeling Secrets

Council for Responsible E-mail

·         20 Ways to Boost Response Rates: Subject Lines, Content, and Creative Tests

·         How to Fry Phish and Not Get Burned

Customer Relationship Management Council

The Art and Science of Touching People (Without Going to Jail) In a Real-Time, Wired, On-Demand Marketing World

Direct Marketing Agency Council

Are You Still Printing the Old-Fashioned Way?

Directo: Council for Hispanic Marketing

Enough Hype – What is The Real US Hispanic Market Opportunity

Insert Media Council

Insert Media’s Role in a Multichannel World – A Solid Acquisition Vehicle

Retail Marketing Council

What’s in the E-Postal Box: The Impact of 1:1 Marketing On Consumer Response – Tales from the Field

Search Engine Marketing Council

·         Power Segmentation for Search Marketers

·         Blogs, Podcasts, and RSS: New Tools for Customer Acquisition and CRM

Council Events Offer Rich Networking Opportunities

The DMA also invites all DMA06 delegates to attend Council events while in San Francisco.  “Drop by to meet other specialists, share ideas, and make the best of these extraordinary networking opportunities,” urges Ebeling.  “Council events at major conferences like DMA06 offer a one-of-a-kind chance to meet other marketers with similar business challenges, and come up with fresh ideas and marketing solutions.  You soon learn that two – or more -- heads are always better than one.”

Open Council Meetings will also be held throughout the conference to give members a chance to discuss membership and programming ideas.  Council Operating Committee members and staff will be on hand to answer member questions.

 ”The Council meetings and the Lounge give members a chance to meet to compare notes on the DMA06 program roster, to focus their schedules, and perhaps broaden their attendance by discussing sessions they may not have considered,” Ebeling says.  “It helps to mine the DMA06 program with colleagues of like mind.” 

The DMA Council events scheduled for DMA06 include:

The Special Interest Councils Joint Reception, Monday, 6:30 p.m. 

This all-inclusive networking reception brings together members from a wide range of Councils -- from Analytics, Broadcast, and B-to-B to Pharmaceutical, Retail Marketing, and Search Engine Marketing, and many more. 

Open Council Meetings will also be held throughout the conference to give members a chance to discuss membership and programming ideas.  Council Operating Committee members and staff will be on hand to answer member questions.

“The Council meetings and the Lounge give members a chance to meet to compare notes on the DMA06 program roster, to focus their schedules, and perhaps broaden their attendance by discussing sessions they may not have considered,” Ebeling says.  “It helps to mine the DMA06 program with colleagues of like mind.” 

The Councils Lounge in the Moscone Convention Center will be open to members throughout DMA06, offering refreshments, Internet access, and a place to rest between events.  Hours of operation will mirror the conference schedule.

To learn more about The DMA Special Interest Councils, visit www.the-dma.org/councils or contact Kelli Hornachek at 212.768.7277, ext. 1514 or councils@the-dma.org.

For Additional Information

To register, or for additional information about DMA06 in San Francisco this October 14 – 19 visit www.dma06.org or call 800.293.7279.

To learn more about DMA’s Councils, visit www.the-dma.org/councils.

About DMA06

DMA06, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition.  DMA06 will feature more than 100 educational sessions and its exhibit hall will feature more than 500 exhibiting companies.  For more information on DMA06 and to register, please visit www.dma06.org.

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