NCDM 2006 Conference & Exhibition Features Dynamic Keynote Speakers

October 12, 2006 — The National Center for Database Marketing (NCDM) 2006 Conference, featuring a stellar lineup of keynote presentations by leaders from Yahoo!, Procter & Gamble, and Black Monk Consulting, will take place December 11-13 at the Caribe Royale Resort in Orlando, Florida.

Co-presented by the Direct Marketing Association (DMA) and DIRECT magazine, the NCDM 2006 Conference, will offer an exciting panel of dynamic and keynote speakers designed to inspire the core audience of marketing and IT professionals and assist them in integrating customer intelligence into their business strategies more profitably.

The powerful duo of Bassel Ojjeh, VP strategic data solutions, and Nick Besbeas, VP direct marketing, both of Fortune 500 company Yahoo!, will discuss the many opportunities and challenges of marketing to customers online. In "Fusing The Gap: Delivering the Value Your Customers Want," Ojjeh and Besbeas will tap into their own Yahoo! experiences to explain how using detailed customer and customer-interaction data from multiple channels can help companies build deeper, more valuable customer relationships.

Bassel Ojjeh builds the technologies that leverage Yahoo! data for marketing solutions and increase network relevance for consumers. Nick Besbeas runs the Global Direct Marketing and the Communications, Communities and Front Doors marketing teams at Yahoo! -- in addition to leading the direct marketing initiatives for all Yahoo! products and services.

Kent Oldham, associate director GBS consumer view solutions manager, Procter & Gamble, will share insights on how P&G puts customers at the heart of everything they do. Oldham is responsible for P&G's Global Consumer Database Solutions, Global e-Mail Marketing Solutions, Global Consumer Contact Center IT Solutions, and the architectures supporting these solution spaces. In his keynote presentation, Oldham will explore specific examples of how "Learning From Every Consumer Touch Point" can turn knowledge into actionable business drivers that tie directly back into the company's database solution.

Ryan Mathews, founder & CEO of Black Monk Consulting, is a globally recognized futurist, best selling author, international consultant, and sought-after commentator on topics as diverse as innovation, technology, global customer trends, and retailing. He is also co-author of "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything."

In his keynote, "Changing Times - Using Market Insights and Technology to Grow Your Business," Mathews will take a provocative look at the critical dynamics driving change in the world of direct marketing and database management. Marketers will be encouraged to rethink the rules of engagement to remain competitive, work to understand the customer of the future, and develop a new model for the relationship between data analysts and marketers.

For more information on the NCDM 2006 conference and to register, please visit www.ncdmevents.com

About NCDM

Co-presented by DIRECT magazine and The Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today's direct marketing challenges using customer data and technology.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT's franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Prism Business Media product.

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