DMEF Elects Allen Dyon Chairman; Board Officers Confirmed with Unanimous Board Vote

October 15, 2006 — The Direct Marketing Educational Foundation (DMEF) has elected Allen Dyon to be chairman of the Foundation’s Board of Trustees, effective today.

Dyon is chief marketing officer of DMRA, a database and analytics firm based in Palo Alto, CA, where he manages accounts and business development functions. Prior to DMRA, he served as president of Allstate Motor Club where he spent more than 30 years of his career. In 1995, Dyon served as the Direct Marketing Association’s Chairman after serving on its Board of Directors for 11 years.

“Direct marketing education has been a major priority for Al,” said outgoing DMEF Chairman John F. Temple, president & CEO, Guideposts. “On the DMEF Board, Al has demonstrated his commitment over the past three years by working vigorously to revitalize and expand the Foundation’s programs and activities. With Al at the helm and backed by a first-class executive team and Board, DMEF’s influence among teachers and ultimately students will benefit all of our companies. We’ll see a new level of talent entering the workforce as a result.”

Other DMEF Officers

In addition, the DMEF Board of Trustees named Gary Laben, president and CEO of KnowledgeBase Marketing as vice chairman/chairman elect; Ben Perez, president, Millard Group, Inc. as treasurer; and Thomas J. “Tim” Litle, chairman, Litle & Company as secretary.

Joining the DMEF’s executive leadership team will be DMA President & CEO John A. Greco, Jr., who will continue serving as vice chairman, along with John F. Temple and Jim Kobs, president, Kobs Strategic Consulting, serving as immediate and former chairmen, respectively.

The announcements follow a unanimous vote of the DMEF Board that took place at its annual meeting in San Francisco.

“We in the field of direct and interactive marketing are at an exciting juncture,” said Dyon. “Direct marketing skill sets are being incorporated into broader areas of business, beyond the marketing and advertising arenas. This trend is reflected in the course offerings in America’s college classrooms and business schools. As the DMEF continues to fulfill its mission to help train world-class talent for entry-level positions nationwide, we ensure the future of direct marketing.”

About Direct Marketing Educational Foundation

The DMEF (www.the-dmef.org) is a 501(c)(3) non-profit educational foundation supported entirely by tax-deductible contributions from business leaders and direct marketing companies. Solely committed to fostering and enhancing direct marketing courses and curricula on college campuses and graduate business schools across America, DMEF provides a range of results-driven educational programs in direct and interactive marketing, helps students discover exciting career opportunities, and disseminates information about the economic value of the direct marketing field. The Foundation also provides teaching and research resources to educators.

# # #