National Center for Database Marketing (NCDM) to Present New Features at Dec. 11-13 Event; PAC Members Named

October 27, 2006 — The National Center for Database Marketing (NCDM) 2006 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by the Direct Marketing Association (DMA) and DIRECT magazine, NCDM 2006 will take place December 11-13 at the Caribe Royale Resort in Orlando, Florida.

Dedicated exclusively to the database marketing industry, the NCDM conference and exhibition is held once a year and brings marketing and technology decision-makers together to find practical approaches to today's direct marketing challenges using customer data and technology.

To help shape NCDM, DMA and DIRECT also named new programming advisory committee (PAC) members for NCDM. They are: Chris Berry, Claritas; Scott Cone, Merkle, Inc.; Sam Edelston, Boardroom, Inc.; Vaibhay Garde, FedEx Services ; Didi Gong, Nordstrom; Bernice Grossman, DMRS Group, Inc.; Don Hinman, The Allant Group; Susan Hunt Stevens, Boston Globe; William Tangalos, Wells Fargo.

"To build enduring, profitable customer relationships marketers need to obtain the right data and apply it in the most effective way," according to Angela Eastin, group show director. "Our primary focus with NCDM 2006 is to present the most relevant and practical ideas to help attendees optimize their current business processes."

The powerful new NCDM 2006 features will offer attendees up-to-the-minute strategies to take advantage of this exploding field and put them to work for their businesses.

Technology Jungle Tours

NCDM 2006 is providing Technology Jungle Tours with seasoned guides to help marketers navigate the terrain of technology offered by different suppliers throughout the NCDM Exhibit Hall.

"Lay of the Land" Orientation

Monday, December 11, 2006

7:30a.m. -- 8:30a.m.

Will help attendees make the most of their NCDM experience by giving a literal "lay of the land" overview of the conference. At this breakfast session marketers will find out which sessions are geared to their experience level and/or job function and also allow them to meet with the expert faculty.

Executive Thought Leader Forums

Tuesday, December 12, 2006

8:00a.m. -- 9:15a.m.

11:15a.m. -- 12:30p.m.

Led by industry facilitators, these interactive sessions will allow senior level database and marketing attendees to discuss the most current and pressing issues.

Solutions Shootout!

Tuesday December 12, 2006

3:30p.m. -- 4:45p.m.

The Solutions Shootout will showcase technology product and solution providers in a real-world competitive environment. Suppliers of campaign management, analytics and database tools will demonstrate who has the best solution to a previously posed business problem and NCDM attendees will vote.

The Certificate of Completion

NCDM's Certificate of Completion Program is designed for professionals looking for a comprehensive, educational foundation, and for seasoned professionals looking to focus on the complex challenges of database marketing. Attendees can tailor a certificate program to meet their needs by choosing from the Core Curriculum or Advanced Curriculum.

Technology Center

The Technology Center in the NCDM Exhibit Hall will allow marketers to get hands-on exposure to some of the latest products and services. Included in the Technology Center will be Supplier Zone Presentations and a Wi-Fi Lounge.

For More Information

For more information on the NCDM 2006 conference and to register, please visit www.ncdmevents.com.

For media inquiries, please contact Laura Colona at Lcolona@the-dma.org or 212.790.1532.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT's franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Prism Business Media product.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. DMA delivers "Five Pillars" of member services: Advocacy, Branding, Education and Competency Building, Networking, and Research and Market Intelligence. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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