NCDM Offers Campaign Management Solutions Track for Database Marketing Success; Conference Set for Dec. 12-13

December 7, 2006 —Most companies use several channels to reach customers and prospects. Many have campaigns running simultaneously in multiple channels, which increases the risk of overloading customers with redundant campaigns. While every customer interaction is an opportunity to gain greater value, how do marketers know what to offer and when, and how to offer it?

On Tuesday, December 12 and Wednesday, December 13, top database marketing leaders will gather at NCDM 2006 in Orlando in a program designed to acquaint marketers with up-to-the-minute campaign techniques that will enable marketers to grasp solutions and streamline their business practices. Participants learn effective techniques for backend analysis and testing, how to handle higher campaign volume, master greater segmentation complexity and ultimately increase campaign ROI.

NCDM’s Campaign Management track will present the following sessions:

Tuesday Sessions

Please Go Away Again! Predicting Loyalty in Leisure Travel

Tuesday, December 12

8:00 a.m. – 9:15 a.m.

Providers in the leisure travel industry have to really work at maintaining customer loyalty. This done in part by leveraging all available data sources. This is session will show how Collette Vacations effectively combined travelers’ surveys with data mining software to predict customer attrition while improving targeting for their win back programs.

Creating a Valuable Multichannel Experience Through Database Marketing

Tuesday, December 12

11:15 a.m. – 12:30 p.m.

Attendees will get a clear understanding of how to build and utilize a multichannel customer database at this client-centric discussion. This session will explore how J. Jill leveraged their catalog database to establish a store network to create an engaging multichannel experience for their customers.

Doubling Response Rates with Data-Driven Decisions

Tuesday, December 12

2:00 p.m. – 3:15 p.m.

The title says it all, and knowledgeable marketers will rush to this session to learn how to leverage their data into response rates that are two to four times above the industry average. Data quality is the key to direct marketing success and these contacts can be costly. Attendees will discover strategies for implementing that data most effectively.

Solutions Shootout: Campaign Management

Tuesday, December 12

3:30 p.m. – 4:45 p.m.

May the best marketer win! This interactive session provides an informal setting where experts with competitive products must think on their feet and come up with effective solutions to database marketing challenges. Attendees can decide for themselves which techniques are the winners!

Wednesday Sessions

How Hyatt Turned Hundreds of Properties into One Four-Star e-Marketing Machine

Wednesday, December 13

8:00 a.m. – 9:15 a.m.

This informative session will explore the high-impact direct marketing tools used in Hyatt’s

successful distributed e-marketing campaign. Attendees will grasp the techniques that maximize ROI, and increase brand awareness while leveraging the data to improve customer loyalty.

Data Mining for List Selection: More Models = More Profits

Wednesday, December 13

11:15 a.m. – 12:30 p.m.

This is a must-attend session for marketers looking to have better control of list rental expenses and to increase overall return on rented names. Participants will leave equipped with the techniques to score each name with the most appropriate response model, and a plan to increase ROI from a customized list.

In Sync: Integrating Your Online and Offline Channels for Profit

Wednesday, December 13

1:45 p.m. – 3:00 p.m.

Marketers can use a road map to help them navigate the ever-expanding environment of multiple channels, and touch points. This session will act as their guide to integrating online and offline efforts, and the bottom line impact it will have if implemented correctly!

Loyalty Gets a Bigger Piece of the Pie… The Pizza Hut Story

Wednesday, December 13

3:15 p.m. – 4:30 p.m.

Designed correctly, loyalty programs can drive long-term sales growth through greater frequency and changes in customer behavior. Participants will discover first-hand the secrets behind Pizza Hut's award-winning VIP (“Very Into Pizza”) loyalty program. They’ll receive an insider’s perspective on the evolutionary process, effective development, and successful launch of this trailblazing program.

For Additional Information

For more information on the NCDM 2006 conference and to register, please visit www.ncdmevents.com.

For other media inquiries, please contact Laura Colona at Lcolona@the-dma.org or 212.790.1532.

About NCDM

Co-presented by DIRECT magazine and Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT’s franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Prism Business Media product.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. DMA delivers "Five Pillars" of member services: Advocacy, Branding, Education and Competency Building, Networking, and Research and Market Intelligence. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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