NCDM Database Excellence Awards Winners Announced; Teradata and Overstock.com Take Home Platinum Award

December 12, 2006 — DMA and DIRECT magazine today announced the winners of the 2006 National Center for Database Management (NCDM) Database Excellence Awards. The awards were presented at the NCDM Excellence Awards Luncheon and Ceremony this afternoon at the Caribe Royale in Orlando, FL, hosted by Direct writer and columnist Richard H. Levey.

Jointly presented by DMA and DIRECT Magazine, the NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. A total of 13 awards were presented today: one Platinum, four Gold, four Silver, and four Bronze.

2006 NCDM Database Excellence Award Winners:

The NCDM Database Excellence Awards were granted across four categories: Analytics & Modeling Applications, Technological Applications, Multichannel Marketing, and Business-to-Business.

Platinum Award (for overall excellence) (1):

Teradata and Overstock.com

Gold (4):

Agency/Vendor: MindComet

Company: SPEED

Category: Multichannel Marketing

Agency/Vendor: Teradata, a division of NCR

Company: Overstock.com

Category: Technological Applications

Agency/Vendor: Marsh

Company: Marsh

Category: Analytics & Modeling Applications

Agency/Vendor: Harte-Hanks

Company: BellSouth

Category: B-to-B Marketing

Silver (4):

Agency/Vendor: Kestler Financial Group Inc.

Company: Kestler Financial Group Inc.

Category: Multichannel Marketing

Agency/Vendor: Abacus

Company: AT&T Consumer Marketing Division

Category: Technological Applications

Agency/Vendor: Merkle Inc.

Company: 21st Century Insurance

Category: Analytics & Modeling Ap

Agency/Vendor: Donnelley Marketing

Company: The Hartford Financial Services Group

Category: B-to-B Marketing

Bronze (4)

Agency/Vendor: Abacus

Company: AOL LLC

Category: Multichannel Marketing

Agency/Vendor: Merkle Inc.

Company: Dell Inc.

Category: Technological Applications

Agency/Vendor: DMSI

Company: Rapids Wholesale and Porters Camera

Category: Analytics & Modeling Applications

Agency/Vendor: IMC International LLC

Company: IBM

Category: B-to-B Marketing

About NCDM

Co-presented by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

# # #