DMA Recruiting Members for Interactive Research Forum

December 20, 2006 — Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA (www.the-dma.org) has launched the DM Research Forum, an interactive community of marketers and suppliers who will participate in a new cutting-edge research panel developed by the Association’s Research and Market Intelligence Unit.

The establishment of a unique research panel will improve the quality, quantity, and relevance of DMA research. Members of DMA’s DM Research Forum will constitute an interactive community representing the direct marketing universe at large.

Panelists will take part in short surveys on an ongoing basis, and will interact with one another through discussion groups. Hosted by Vision Critical (www.visioncritical.com), a leader in online panels and interactive research, the panel boasts a rich array of software applications providing the opportunity for new insights into direct marketing today.

“We searched extensively for a research platform that would enable DMA to create a community of direct marketers who are focused on new insights, trends and practices,” said Dr. Peter Johnson, vice president of DMA Research & Market Intelligence. “Vision Critical facilitates our objective, providing us with a platform that cultivates community-building and insight-sharing.”

DMA’s DM Research Forum has begun recruiting members, and will be fully operational in early 2007. Members of the DM community who are interested in joining can complete a short survey at http://www.dmresearchforum.com/R.aspx?a=4.

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