DMA Continues to Recruit Members for Interactive Research Forum

January 8, 2007 — Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, the Direct Marketing Association (DMA) in December announced it would launch the DM Research Forum, an interactive community of marketers and suppliers who will participate in a new cutting-edge research panel developed by DMA’s Research and Market Intelligence Unit. DMA is now recruiting members for this new forum, which will be fully operational in early 2007.

According to Peter Johnson, PhD, vice president of DMA’s research unit, the establishment of a unique research panel will improve the quality, quantity, and relevance of DMA research. Members of DMA’s DM Research Forum, he said, will constitute an interactive community representing the direct marketing universe at large.

Panelists will take part in short surveys on an ongoing basis, and will interact with one another through discussion groups. Hosted by Vision Critical (www.visioncritical.com), a leader in online panels and interactive research, the panel boasts a rich array of software applications providing the opportunity for new insights into direct marketing today.

“We searched extensively for a research platform that would enable DMA to create a community of direct marketers who are focused on new insights, trends and practices,” said Dr. Johnson. “Vision Critical facilitates our objective, providing us with a platform that cultivates community-building and insight-sharing.”

Members of the DM community who are interested in joining DMA’s Research Forum can complete a short survey, which is located at http://www.dmresearchforum.com/R.aspx?a=4.

For additional information about the new program, please contact Yori Wurmser, PhD, DMA research manager, at ywurmser@the-dma.org or 212.790.1538.

# # #