DMA Introduces 'Direct Marketing Search' to Help DM Professionals Search Products and Services

January 17, 2007 — The Direct Marketing Association (DMA) has launched an online resource called Direct Marketing Search. The new, easy-to-use online resource features a search engine with a broad array of direct marketing-specific products and services listings that will assist DMA’s members in their purchasing decisions.

Direct Marketing Search is available via DMA’s homepage at www.the-dma.org or at http://www.thedirectmarketingsearch.com.

In unveiling the new online tool, DMA President & CEO John A. Greco, Jr., said, “DMA is pleased to make this innovative and efficient online search tool available to the entire direct marketing community. Direct Marketing Search will facilitate searches of DMA members’ products and services by providing marketers with an inventory of supplier companies tailored by business segment."

Developed by MultiView, Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, DMA’s Direct Marketing Search provides two search methods: a keyword-driven search or category search by business type.

The powerful search engine continually indexes the Web sites of all companies represented in the list, and searchers can easily locate products and services unique to direct marketing without the clutter of a general Internet search.

“DMA members will now have the capability of searching for specialized products and services they need using an direct marketing-specific search engine and never have to deal with hundreds of irrelevant search results again,” said MultiView President Dan Maitland.

MultiView, Inc. (http://www.multiview.com) is a privately held corporation based in Irving, Texas. MultiView has assembled an experienced team of technology and sales professionals who publish a series of industry-specific, electronic buyers and suppliers guides under the brand name of The Ultimate Guide. These guides allow users to easily locate key suppliers for their most critical goods and services.

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