DMEF Announces New 'Rising Stars' Awards Program; Nominations Due Mar. 15

March 2, 2007 — As part of a new initiative to honor individual and corporate “Rising Stars” in the direct marketing community, the Direct Marketing Educational Foundation (DMEF) announces a call for nominations to honor three up-and-coming leaders within the field of direct marketing. The deadline for nominations is March 15.

The awards’ inaugural recipients will be honored at the DMEF’s annual New York Awards Dinner on June 19 at the Boathouse Restaurant in Central Park during the Direct Marketing Association’s (DMA) DM Days Conference and Expo, which will be held June 19 – 21. For additional information about the DM Days Conference and Expo, visit http://www.the-dma.org/conferences/dmadmd.

In addition to being aged 40 and under, the DMEF Rising Star honorees must demonstrate superior leadership abilities, which include a strong track record of outstanding results, as well as a stellar reputation for “giving back” through direct marketing education, exemplified by activities such as teaching and mentoring.

Additional information about the awards – including award criteria and a nomination form – is available http://www.the-dma.org/dmef/RisingStarApp.pdf. The deadline for nominations is March 15, and winners will be announced on April 2. Nominations should be sent to:

Direct Marketing Educational Foundation

Attn: DMEF Rising Stars Selection Committee

1120 Avenue of the Americas

New York, New York 10036-6700

E-mail: dmef@the-dma.org

Fax: 212.790.1561

Last month, the DMEF’s Board of Trustees announced a two-part initiative to honor organizations committed to nurturing the development of tomorrow’s direct marketing leaders. In addition to the “Rising Star” award, the Board issued a call for nominations for the DMEF Corporate Commitment Award (formerly the Corporate Leadership Award). The Corporate Commitment Award also will be presented at the DMEF’s New York June Awards Dinner on June 19.

To request and invitation to the DMEF Awards Dinner, please e-mail dmef@the-dma.org.

About the Direct Marketing Educational Foundation

Established in 1966 by the Direct Marketing Association, the Direct Marketing Educational Foundation (DMEF) (www.the-dmef.org) is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions. Its sole purpose is to help young people learn about the economic values of direct marketing and its career opportunities by improving the quality and increasing the scope of direct marketing education at the college/university level. DMEF offers programs that introduce – and in fact, engage – professors and college students in the thriving business of direct and interactive marketing. Programs not only encourage participation, but they equip professors with the most up-to-date educational resources to prepare students for a successful career in the field of direct and interactive marketing.

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