Steven K. Berry Joins DMA Today as EVP of Government & Consumer Affairs

February 5, 2007 — The Direct Marketing Association (DMA) today welcomes Steven K. Berry, JD, who joins the organization as executive vice president for government and consumer affairs. “In this role, Steve will be taking on a key leadership role at DMA and its Washington operations,” said DMA President & CEO John A. Greco, Jr.

Berry brings to DMA nearly 30 years of experience in the public and private sectors, most recently as president of Steven K. Berry, LLC, and consultant to The Livingston Group, where he provided strategic counsel and government relations representation to clients in the areas of telecommunications and technology policy, as well as international trade and development issues.

“We are tremendously pleased to have Steve join us at this pivotal time in direct marketing,” said Greco. “A seasoned lawyer with strong policy and government relations credentials, Steve will be an outstand asset to our government relations, ethics, and consumer affairs work, both in Washington and around the nation. In addition, he will be instrumental in helping DMA provide a strong, unified voice for the multichannel direct marketing community on policy issues, and to be a standard-bearer for responsible, respectful, and ethical interactions with consumers.”

“Direct marketing today is evolving rapidly,” Greco said. “Marketers around the globe are turning increasingly to direct-response practices and techniques. They’re using multiple channels – frequently integrating traditional media such as mail-order catalogs with the Web and in-store marketing. Steve brings to DMA a wealth of professional experience and political know-how that will be invaluable as we work to address the challenges and leverage the opportunities that this multichannel, technology-driven marketing environment presents to our members.”

Prior to beginning his own firm, Berry held positions as senior vice president for government relations for the National Cable & Telecommunications Association (NCTA), senior vice president of government affairs for the Cellular Telecommunications & Internet Association, and a partner in the prestigious international law firm of Holland & Knight, LLP.

Berry began his government career as an associate counsel on the House Agriculture Committee, and later became chief of staff to the Ranking Member of the Agriculture Committee. He went on to serve in many key positions during his government career, including:

· Republican counsel for the House Permanent Select Committee on Intelligence;

· Republican chief of staff for the House Foreign Affairs Committee;

· Assistant secretary of state for legislative affairs, Department of State; and

· Chief counsel and director of international operations and European affairs for the Senate Foreign Relations Committee.

While serving as chief of staff to the House International Relations Committee, Berry also served as associate counsel to the Iran-Contra Committee – The Committee to Investigate the Covert Arms Transfer to Iran.

Recently, Berry was appointed to the Presidential HELP Commission, studying reform of the US government’s foreign assistance programs.

Berry holds a Bachelor of Arts degree from Emory and Henry College in Emory, VA, and a Juris Doctorate from George Mason University Law School in Virginia. He is currently a member of the Virginia Bar.

Last June 30, Greco announced the consolidation of DMA’s organizational leadership and operating structure, establishing two executive vice-president (EVP) positions. At that time, Greco promoted Ramesh Lakshmi-Ratan, PhD, to executive vice president and chief operating officer. In addition to Berry and Dr. Ratan, two other executives report directly to Greco: Marcel Schloss, senior vice president and chief financial officer, and Terri L. Bartlett, president of the Direct Marketing Educational Foundation (DMEF).

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