“Professor Deighton is renowned the world over for his leadership and innovation in the field of direct marketing education,” said Allen Dyon, chief marketing officer of DMRA and chairman of DMEF’s Board of Trustees.  “The timing could not be more perfect for the professor to join us as we continue to revitalize the educational programs and positioning of the DMEF.”

Professor Deighton is an authority on marketing and marketing communications, and quoted in Wikipedia, defining interactive marketing as the ability to address the customer, remember what the customer says, and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). 

Professor Deighton currently teaches the marketing courses in the Owner/Presidents Executive Program, heads the Strategic Market Management executive course, and teaches on the executive education offering in brand marketing. 

Also he has published extensively on digital marketing tools and their transforming effect on the practice of marketing.  He is the editor of the Journal of Consumer Research, a leading journal publishing interdisciplinary studies of consumer behavior, and was the founding co-editor of the DMEF’s Journal of Interactive Marketing, which reports scholarly research on marketing and the Internet.

Deighton’s PhD is in marketing from the Wharton School, University of Pennsylvania.  He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town.  His applied research includes consulting with a number of US and international corporations.

“Professor Deighton has been a trusted educator to some of the most innovative and successful professionals in the field of direct marketing,” said Dyon.  “During his previous tenure on the DMEF Board, John helped introduce and conduct one of the flagship programs in the history of the organization.  The DMEF will, once again, benefit from his leadership and experience.  I am extremely pleased to welcome John back to our Board.”

Established in 1966 by DMA, the Direct Marketing Educational Foundation (DMEF) (www.the-dmef.org) is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions.  Its sole purpose is to help people learn about the economic values of direct marketing and its career opportunities by improving the quality and increasing the scope of direct marketing education at the college/university level.  DMEF offers programs that introduce – and in fact engage – professors and college students in the thriving business of direct and interactive marketing.  Programs not only encourage participation, but equip professors with the most up-to-date educational resources to prepare students for a successful career in the field of direct and interactive marketing.

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