DMA Adds Fast Forward to Standing Conference Roster; Event Slated for Growth in 2007

March 1, 2007 — The Direct Marketing Association (DMA) announced today the addition of the Fast Forward Conference to its standing conference roster.

Following a successful 2006 debut, the Fast Forward Conference will be presented – in conjunction with the DMA List Leaders Group – on August 1, 2007, at the Marriott Marquis Hotel in New York City. The event will precede the 2007 List Leader of the Year Award Dinner that evening and DMA List Day, which will be held the following day, August 2.

“Branding, data integration, privacy, and security are essential issues surrounding the preservation of data marketing," said John A. Greco, Jr., president & CEO, DMA. “Fast Forward is a natural addition to DMA's curriculum, providing a forum for an interactive exchange of ideas on the matters that are so crucial to the future of all marketing."

The 2007 Fast Forward 2007 Task Force is comprised of leaders in the data marketing space:

· Ralph Drybrough, Merit Direct

· Deb Goldstein, IDG

· Fran Green, ALC

· Lee Kroll, Kroll Direct

· Lon Mandel, The SpecialLists

· Andy Ostroy, Belardi-Ostroy ALC, LLC

· Adrea Rubin, Adrea Rubin Marketing

· David Schwartz, 21^st Century Marketing

· Martin Stein, RMI

· Charles Teller, Paradysz-Matera

“We’re thrilled with the success of Fast Forward 2006,” said Fran Green, president/data management at ALC and initiator of the Fast Forward task force. “We had stimulating, relevant speakers, and attendee feedback was extremely positive and encouraging. This year’s conference will build on that momentum for an even better event.” The successful 2006 conference agenda featured Forbes Inc. President and CEO Steve Forbes.

DMA’s Fast Forward 2007 Task Force has developed a sponsorship program, which includes Diamond, Platinum, and Gold levels that promise increased exposure and sponsor benefits, enhancing the value for participants.

Program details for Fast Forward 2007 are now being finalized. Information will be announced as it is developed. In the meantime, please visit DMA’s online events calendar at www.the-dma.org/events.

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