Markus Wilhelm, Bookspan CEO and DMA Chairman, to Address DMA List & Database Council Luncheon

March 7, 2007 — The Direct Marketing Association’s (DMA) List & Database Council is proud to announce that Markus Wilhelm, chief executive officer, Bookspan, and DMA Chairman of the Board, will speak at its upcoming luncheon. Wilhelm will discuss the impact of DMA strategies on the direct marketing community.

The luncheon event will take place on Thursday, March 15, 2007, from 11:30 a.m. to 2:00 p.m. at the Harvard Club, which is located at 27 West 44th Street in New York City. Luncheon attendees will have the chance to participate in an open discussion about their most pressing concerns, as well as their impact on the long-term growth of the list business.

Stefanie Pont, chair of the List & Database Council, commented, “Attendees have a rare opportunity to hear from a respected mailer and dedicated long-time contributor to the direct marketing community. Anyone who is serious about direct marketing and their future in it will certainly want to seize the opportunity to hear Markus Wilhelm’s insights.”

The mission of the DMA List & Database Council is to provide the opportunities and venues to educate, inform, and bring together list professionals, as well as to foster a positive public perception of the direct marketing community and the list industry.

DMA List & Database Council members meet regularly, networking and sharing their knowledge with one another. Seminars, such as the Young Professionals Series and the annual List Day conference, keep council members up-to-date on the latest developments in list and database marketing.

Council members also actively participate in best practices case work, research studies and industry outreach, as well as educational events, both in-person and online.

“Now is a critical time for both the list industry and the direct marketing field,” Pont said. “More than ever, members need to understand where we’re going, and how DMA will be help us get there.”

To register for the List & Database Council Luncheon, or for more information, please visit http://email.the-dma.org/cgi-bin13/DM/y/hjte0Odv4t0CHx0ZVe0EZ and mention KEY CODE: XCLIE1 when registering.

For additional information about DMA’s Special Interest Councils, please visit www.the-dma.org/councils.

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