March 14, 2007 — A company’s “environmental footprint” is its impact on the environment – determined by the amount of materials and resources it uses as well as the waste or emissions it generates. Top businesses today realize the importance of improving and reducing that footprint. On March 21, 2007, from 1:00 p.m. to 2:30 p.m. EST, the Direct Marketing Association (DMA) will present a free virtual seminar entitled “Critical Issues in Direct Marketing: What Direct Marketers Can’t Afford to Ignore About Improving Their Environmental Impact.”
Environmental awareness is no longer about just recycling, and direct marketers today face some complex challenges in working toward a more positive environmental impact, such as designing mailings and targeting lists to minimize waste, understanding the source of their paper suppliers, paying attention to packing materials, and communicating environmental commitments to their customers and stakeholders.
Smart direct marketers also understand that these efforts reap great rewards – such as opportunities to achieve greater efficiency and generate better return – ultimately benefiting themselves, their companies, and the direct marketing community as a whole.
At the upcoming seminar, “Critical Issues in Direct Marketing: What Direct Marketers Can’t Afford to Ignore About Improving Their Environmental Impact,” direct marketers will learn about important initiatives their organizations can implement today to improve their environmental footprint and develop a long-term, sustainable environmental strategy.
Marketing professionals and environmental experts will provide practical, how-to advice for making economic and eco-friendly decisions throughout the direct marketing process, from list hygiene, to design and printing, to paper procurement and usage. Savvy direct marketers will not miss out on the opportunity to benefit from this content-rich seminar for free.
DMA’s New Environmental Tool & Policy Generator
The experts will also discuss DMA’s new Environmental Tool & Policy Generator, a free Web-based tool marketers can use to create an internal environmental policy or vision statement. This planning tool provides users with a list of ideas and strategies to consider as they develop their internal environmental goals and/or policies. For more information on the policy generator, go to http://www.the-dma.org/envgen/.
To Register for Free Virtual Seminar
To register for the FREE virtual seminar “Critical Issues in Direct Marketing: What Direct Marketers Can’t Afford to Ignore About Improving Their Environmental Impact,” please click here.
If you have questions relating to DMA’s environmental work, please contact us at environment@the-dma.org.
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